Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Wanaka A&P Show Contributes Almost $28.6 Million To Local Economy

The 2021 Wanaka A&P Show brought $28.6 million worth of direct economic benefits to the area, an independent study has found.

The report, prepared by Research First, looked at the total expenditure by visitors, trade exhibitors, volunteers, spectators and competitors over the two-day event in March.

The amount of total direct spending is up $17.7 million on the previous independent economic impact report, undertaken in 2015 (which found that the Show contributed $10.9m worth of direct economic benefits). No economic multipliers have been applied.

Of the $28.6m, Queenstown Lakes and Central Otago District visitors contributed an estimated $15.9m in incidental spend. Non-local Show attendees contributed an estimated $9.4m in total event-motivated spending and $3.4m total incidental spend (not event-motivated).

“The increase in total local dollars is an indicator of the importance of community events in our area,” Wānaka-based report author and Research First insight specialist Liz Morley says. “The $9.4m figure is the amount of new money brought into the Wānaka economy as a direct result of staging this event. Attendees from outside the local Wānaka area contributed to a third of the expenditure impact.”

The research also found that the event was popular with locals and visitors alike, with 55% of the 45,000 participants coming from the Queenstown Lakes District, with 45% coming from other parts of NZ.

“Of those who have travelled from outside the region, the vast majority were South Islanders (94%), but a few came from as far north as Auckland. Covid-19 border closures have of course meant that all attendees were currently living in NZ,” the report says.

Those from outside the region generally stayed in Wanaka, and most stayed for more than one night. Of those staying in Wanaka, 50% stayed in commercial accommodation (including hotel, motel, Airbnb, or rented holiday homes). Of those out-of-town visitors who stayed overnight, the average stay was 3.5 nights.

“The Show continues to grow in popularity every year, especially within our district and wider region, and this latest report demonstrates this,” event manager Jane Stalker says. “It’s heartening to see that this important community event has helped bring a substantial amount of money into Wānaka after a difficult period for our local economy, due to Covid-19.”

Research also found that 97% of survey participants enjoyed the event and overall experience.

The report was produced with 724 responses from a sample frame of 3402, providing a 21% response rate. Data is accurate to +/- 3% at the 95% confidence level.

“We are proud to deliver a nationally-recognised event that people love coming to every year. The Wanaka A&P Show is an important rural and community event, and we strive to make it better each year. The data from this report will help us to make continual improvements to the Show,” Stalker adds.

The Show is owned by the not-for-profit Upper Clutha A&P Society. Each year the society grants approximately $65,000 in cash and in-kind donations to community groups and organisations through the Show’s Cheers Wānaka give-back programme.

This year’s Wanaka A&P Show, held on March 13-14 this year, attracted 45,000 people. This is the second independent economic impact report undertaken for the Wanaka A&P Show.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Science Media Centre: Understanding DDoS cyber attacks – Expert Reaction

Cyber attacks have hit several New Zealand organisations this month, disrupting their online services. The Distributed Denial of Service (DDoS) attacks were the same kind of cyber attack that affected the NZX around this time last year... More>>

Financial Markets Authority: Spike in investment scam complaints since COVID

The Financial Markets Authority (FMA) - Te Mana Tātai Hokohoko – is warning New Zealanders to be on the lookout for three unique types of scams that have been on the rise since the start of COVID-19. The warning comes as the FMA responds to a rise in complaints about investment scams and fraud lodged with the regulator in the first half of this year... More>>

Statistics: Strong export growth narrows current account deficit to $3B

The seasonally adjusted current account deficit narrowed to $3.0 billion in the June 2021 quarter, Stats NZ said today. The current account deficit was $2.2 billion narrower than the previous quarter due to an increase in value of goods exports (up $1.4 billion) and services exports (up $1.7 billion... More>>

Statistics: GDP rises in the June 2021 quarter

Gross domestic product (GDP) rose by 2.8 percent in the June 2021 quarter, following a 1.4 percent increase in the March 2021 quarter, Stats NZ said today. June 2021 quarter GDP was 4.3 percent higher when compared with the December 2019 quarter... More>>

Energy-from-waste: $350 Million Plant To Deliver Renewable Energy Considered

Investigations have begun into the viability of building an Energy-from-Waste plant that will safely convert 350,000 tonnes of waste, that would otherwise be dumped into South Island landfills annually, into renewable electricity... More>>

Olam: Confirms plans for commissioning of NZ dairy plant

OFI, a global leader in natural and sustainable food ingredient solutions, today confirmed plans to develop a new dairy processing facility at Tokoroa. It is now taking expressions of interest from potential farmer suppliers, employees, contractors, and general trade suppliers... More>>