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Smartphones Industry Leader to do Global Announcement in NZ

New Zealand. March 7, 2012

Smartphones Industry Leader to do Global Announcement in New Zealand”

• Market leader in mobile phone processors contributes to kick start a New Software Industry in New Zealand.
• International Directors from global companies that dominate a $313 billion market discuss the future of technology in the panel “Multicore: Simple Evolution or Cambrian Explosion?”

How can mobile phones do so many things in a small device that you carry in your pocket?

The answer is at the heart of your Smartphone: an extremely powerful and low power consumption multicore processor based in designs provided by ARM (HQ in Cambridge, UK). 90% of the Smartphones produced globally have over three ARM powered multicore chips in a typical device.

With the dual-core multicore processors now mainstream, and quad-core mobile devices being announced daily, what next in the world of multicore?

John Goodacre (Director, ARM Processor Division, UK) will be a keynote at the Multicore World conference in Wellington, 27-28 March.

During his presentation “The role of the ARM architecture in Heterogenous Computing”, Mr. Goodacre will be looking into a future where heterogeneous processors extend further the performance and power advantages of a multicore device.

In announcing the first freely available software (BSD license) that enables such architectures to optimize their power consumption, it is contributing to kick start a new Software Industry in New Zealand. This open source software initiative would allow New Zealand software developers and engineers to work directly on the architecture and create applications ahead of the world.

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Competitors for the global chip market in a panel in Wellington

Intel, the world's largest semiconductor chip maker, also will be at Multicore World in Wellington. Intel is the inventor of the x86 series of microprocessors, the processors found in most personal computers.

Intel and ARM, different in size and approach (Intel is 10x bigger in market capitalization than ARM, but has 50x more employees) have carved up most of the world of microprocessors -the most lucrative bit of the $313 billion global semiconductor market between them - according to The Economist (January 7, 2012).

Both companies now are looking at the new markets that the “internet of things” promise to open. Smartphones and personal computer numbers are limited by the number of human users in the planet. But the number of devices “talking to each other” is practically unlimited: Cisco estimates that there will be 15 billion internet-connected devices by 2015.

James Reinders, Intel's Director and Chief Software Evangelist will be a keynote at Multicore World. Mr. Reinders has helped demonstrate the first 1 TeraFLOPS general purpose processor (Knights Corner, in November 2011) and is the very person that (via his blog in February 2012) announced that Intel will have Transactional Synchronization (called TSX, which includes Restricted Transactional Memory) in the Haswell processor next year.

This will be James’ first public talk in New Zealand since both the 1 TFLOPS public demonstration and the TSX announcement. So who knows what Mr. Reinders may tell us in talks and corridors at the Wellington Town Hall, and particularly at the panel shared with Mr. Goodacre called “Multicore: Simple Evolution or Cambrian Explosion?”

Multicore World: Program available

The Program for the inaugural Multicore World conference has been released: Two days fully packed with the latest updates on technology delivered by 20 speakers

Multicore World is a forum where everyone participates: talks and keynotes trigger the discussion about the present and future of the IT industry.

Now that every company is a software company, audience can ask global leaders at the interactive panels how this paradigm change is happening right now and how will affect you and your organisation.

The main goal of the conference is to provide IT decision makers being C-level executives as well as software community leaders with the knowledge and the connections they need to make valid business and technology decisions in terms of their multicore software and hardware requirements over the coming years.

ENDS

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