Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harcourts to Commence Global Hashtag Marketing Campaign

Harcourts to Commence Global Hashtag Marketing Campaign

7 March 2014

International Real Estate Group Harcourts has embraced the latest hash tag trend for their new global marketing campaign launching next month.

The implementation of the #harcourtsglobal campaign will not only increase brand awareness and connections online, it will show current and future clients the benefits of working with a forward thinking and strong international brand.

International Brand Manager for Harcourts, Aimee Williams, said the campaign will allow Facebook, Twitter and Instagram users to experience the world of Harcourts. “Future and current clients will be able to click on the #harcourtsglobal hashtag and be able to view Harcourts brands, products, marketing and our fantastic culture,” Ms Williams said.

The campaign will focus on four global messages with marketing pieces in English and Mandarin to cater to Harcourts growing database of Chinese clients.

“One message in the campaign focuses on our ability to offer eight times the amount of exposure for a client’s property as we not only have local connections, but connections and offices in eight other countries around the world. This means our clients won’t just get the first buyer, they will get the best buyer for their property” Ms Williams said.

Other messages featured in the campaign include ‘Connecting East with West’, which draws attention to Harcourts growing presence in Asia and the connections Harcourts has with wealthy investors to market the clients property through. The ever growing number of team members is highlighted in the ‘6,800 Unique Reasons’ campaign message, emphasising the Harcourts network of over 780 offices and 6,800 team members across the globe willing to provide world class service to future and current clients.

Ms Williams explained the final message in the #harcourtsglobal campaign was ‘Unparalled Online Reach’. “This message accentuates the innovative technology we have to stay connected to all clients worldwide. We offer intuitive mobile device technology, smart phone and tablet apps, high traffic websites and targeted buyer matching capabilities,” she said.

The #harcourtsglobal campaign is focused online, but will also feature across direct mail, flyers, shop frontage and print media in early March.

About Harcourts
With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.

Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services. Harcourts works closely with several affiliate groups including Mortgage Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Season Ends: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news