Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harcourts to Commence Global Hashtag Marketing Campaign

Harcourts to Commence Global Hashtag Marketing Campaign

7 March 2014

International Real Estate Group Harcourts has embraced the latest hash tag trend for their new global marketing campaign launching next month.

The implementation of the #harcourtsglobal campaign will not only increase brand awareness and connections online, it will show current and future clients the benefits of working with a forward thinking and strong international brand.

International Brand Manager for Harcourts, Aimee Williams, said the campaign will allow Facebook, Twitter and Instagram users to experience the world of Harcourts. “Future and current clients will be able to click on the #harcourtsglobal hashtag and be able to view Harcourts brands, products, marketing and our fantastic culture,” Ms Williams said.

The campaign will focus on four global messages with marketing pieces in English and Mandarin to cater to Harcourts growing database of Chinese clients.

“One message in the campaign focuses on our ability to offer eight times the amount of exposure for a client’s property as we not only have local connections, but connections and offices in eight other countries around the world. This means our clients won’t just get the first buyer, they will get the best buyer for their property” Ms Williams said.

Other messages featured in the campaign include ‘Connecting East with West’, which draws attention to Harcourts growing presence in Asia and the connections Harcourts has with wealthy investors to market the clients property through. The ever growing number of team members is highlighted in the ‘6,800 Unique Reasons’ campaign message, emphasising the Harcourts network of over 780 offices and 6,800 team members across the globe willing to provide world class service to future and current clients.

Ms Williams explained the final message in the #harcourtsglobal campaign was ‘Unparalled Online Reach’. “This message accentuates the innovative technology we have to stay connected to all clients worldwide. We offer intuitive mobile device technology, smart phone and tablet apps, high traffic websites and targeted buyer matching capabilities,” she said.

The #harcourtsglobal campaign is focused online, but will also feature across direct mail, flyers, shop frontage and print media in early March.

About Harcourts
With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.

Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services. Harcourts works closely with several affiliate groups including Mortgage Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Insurance: EQC To Double Payout, Scrap Contents Insurance

New Zealand’s Earthquake Commission may double its payout amount, scrap contents insurance and process claims through private insurers under the government’s long-running review of funding and management of the state-run earthquake insurer. More>>

ALSO:

Gordon Campbell: On Tiwai Point (And Saying “No” In Greece)

Its hard to see how Rio Tinto’s one month delay in announcing its intentions about the Tiwai Point aluminium smelter is a good sign for (a) the jobs of the workers affected or (b) for the New Zealand taxpayer. More>>

ALSO:

Half Empty: Dairy Product Prices Extend Slide To Six-Year Low

Dairy product prices continued their slide, paced by whole milk power, in the latest GlobalDairyTrade auction, weakening to the lowest level in six years. More>>

ALSO:

Copper Broadband: Regulator Set To Keep Chorus Pricing Largely Unchanged

The Commerce Commission looks likely to settle on a price close to its original decision on what telecommunications network operator Chorus can charge its customers, though it probably won’t backdate any update. More>>

ALSO:

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news