Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harcourts to Commence Global Hashtag Marketing Campaign

Harcourts to Commence Global Hashtag Marketing Campaign

7 March 2014

International Real Estate Group Harcourts has embraced the latest hash tag trend for their new global marketing campaign launching next month.

The implementation of the #harcourtsglobal campaign will not only increase brand awareness and connections online, it will show current and future clients the benefits of working with a forward thinking and strong international brand.

International Brand Manager for Harcourts, Aimee Williams, said the campaign will allow Facebook, Twitter and Instagram users to experience the world of Harcourts. “Future and current clients will be able to click on the #harcourtsglobal hashtag and be able to view Harcourts brands, products, marketing and our fantastic culture,” Ms Williams said.

The campaign will focus on four global messages with marketing pieces in English and Mandarin to cater to Harcourts growing database of Chinese clients.

“One message in the campaign focuses on our ability to offer eight times the amount of exposure for a client’s property as we not only have local connections, but connections and offices in eight other countries around the world. This means our clients won’t just get the first buyer, they will get the best buyer for their property” Ms Williams said.

Other messages featured in the campaign include ‘Connecting East with West’, which draws attention to Harcourts growing presence in Asia and the connections Harcourts has with wealthy investors to market the clients property through. The ever growing number of team members is highlighted in the ‘6,800 Unique Reasons’ campaign message, emphasising the Harcourts network of over 780 offices and 6,800 team members across the globe willing to provide world class service to future and current clients.

Ms Williams explained the final message in the #harcourtsglobal campaign was ‘Unparalled Online Reach’. “This message accentuates the innovative technology we have to stay connected to all clients worldwide. We offer intuitive mobile device technology, smart phone and tablet apps, high traffic websites and targeted buyer matching capabilities,” she said.

The #harcourtsglobal campaign is focused online, but will also feature across direct mail, flyers, shop frontage and print media in early March.

About Harcourts
With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.

Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services. Harcourts works closely with several affiliate groups including Mortgage Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Balance Of Trade: NZ Posts Trade Deficit In October On Falling Dairy Exports

New Zealand’s posted its largest monthly trade deficit for October in six years, while narrowing the shortfall from September, led by a fall in dairy exports to China while all main imports into the country rose. More>>

ALSO:

Gigatown Winner: Plenty Of Positives For Dunedin

Although the city has taken the Gigatown title, along with new ultrafast 1Gbps broadband and funding for $700,000 worth of UFB-related initiatives across the community, Mr Cull says Dunedin has gained so much more through its involvement. More>>

ALSO:

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news