Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harcourts to Commence Global Hashtag Marketing Campaign

Harcourts to Commence Global Hashtag Marketing Campaign

7 March 2014

International Real Estate Group Harcourts has embraced the latest hash tag trend for their new global marketing campaign launching next month.

The implementation of the #harcourtsglobal campaign will not only increase brand awareness and connections online, it will show current and future clients the benefits of working with a forward thinking and strong international brand.

International Brand Manager for Harcourts, Aimee Williams, said the campaign will allow Facebook, Twitter and Instagram users to experience the world of Harcourts. “Future and current clients will be able to click on the #harcourtsglobal hashtag and be able to view Harcourts brands, products, marketing and our fantastic culture,” Ms Williams said.

The campaign will focus on four global messages with marketing pieces in English and Mandarin to cater to Harcourts growing database of Chinese clients.

“One message in the campaign focuses on our ability to offer eight times the amount of exposure for a client’s property as we not only have local connections, but connections and offices in eight other countries around the world. This means our clients won’t just get the first buyer, they will get the best buyer for their property” Ms Williams said.

Other messages featured in the campaign include ‘Connecting East with West’, which draws attention to Harcourts growing presence in Asia and the connections Harcourts has with wealthy investors to market the clients property through. The ever growing number of team members is highlighted in the ‘6,800 Unique Reasons’ campaign message, emphasising the Harcourts network of over 780 offices and 6,800 team members across the globe willing to provide world class service to future and current clients.

Ms Williams explained the final message in the #harcourtsglobal campaign was ‘Unparalled Online Reach’. “This message accentuates the innovative technology we have to stay connected to all clients worldwide. We offer intuitive mobile device technology, smart phone and tablet apps, high traffic websites and targeted buyer matching capabilities,” she said.

The #harcourtsglobal campaign is focused online, but will also feature across direct mail, flyers, shop frontage and print media in early March.

About Harcourts
With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.

Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services. Harcourts works closely with several affiliate groups including Mortgage Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news