Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harcourts to Commence Global Hashtag Marketing Campaign

Harcourts to Commence Global Hashtag Marketing Campaign

7 March 2014

International Real Estate Group Harcourts has embraced the latest hash tag trend for their new global marketing campaign launching next month.

The implementation of the #harcourtsglobal campaign will not only increase brand awareness and connections online, it will show current and future clients the benefits of working with a forward thinking and strong international brand.

International Brand Manager for Harcourts, Aimee Williams, said the campaign will allow Facebook, Twitter and Instagram users to experience the world of Harcourts. “Future and current clients will be able to click on the #harcourtsglobal hashtag and be able to view Harcourts brands, products, marketing and our fantastic culture,” Ms Williams said.

The campaign will focus on four global messages with marketing pieces in English and Mandarin to cater to Harcourts growing database of Chinese clients.

“One message in the campaign focuses on our ability to offer eight times the amount of exposure for a client’s property as we not only have local connections, but connections and offices in eight other countries around the world. This means our clients won’t just get the first buyer, they will get the best buyer for their property” Ms Williams said.

Other messages featured in the campaign include ‘Connecting East with West’, which draws attention to Harcourts growing presence in Asia and the connections Harcourts has with wealthy investors to market the clients property through. The ever growing number of team members is highlighted in the ‘6,800 Unique Reasons’ campaign message, emphasising the Harcourts network of over 780 offices and 6,800 team members across the globe willing to provide world class service to future and current clients.

Ms Williams explained the final message in the #harcourtsglobal campaign was ‘Unparalled Online Reach’. “This message accentuates the innovative technology we have to stay connected to all clients worldwide. We offer intuitive mobile device technology, smart phone and tablet apps, high traffic websites and targeted buyer matching capabilities,” she said.

The #harcourtsglobal campaign is focused online, but will also feature across direct mail, flyers, shop frontage and print media in early March.

About Harcourts
With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.

Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services. Harcourts works closely with several affiliate groups including Mortgage Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news