Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Giesen increases focus on organics

26 August 2013

Giesen increases focus on organics

Giesen Wines is placing growing importance on its organic plantings, with 15% of its vineyards now converted or in transition.

The winery has has just released its second certified organic Sauvignon Blanc, Giesen Organic Marlborough Sauvignon Blanc 2012, following a highly successful launch last year.

Giesen Wines, privately owned by brothers Theo, Alex and Marcel Giesen, is one of New Zealand’s largest wineries. It owns 13 vineyards in Marlborough’s highly regarded Wairau Valley and this year celebrates the 30th vintage of its acclaimed Marlborough Sauvignon.

Marcel Giesen says the family is committed to environmentally sustainable wine production practice.

“In 2009, we ripped out a seven hectare vineyard and left the land fallow for two vintages before replanting in October 2010 as a wholly organic, close planted Pinot Noir and Syrah vineyard. Since then we have expanded the programme so that now 15% of our 283ha are certified organic or under transition.”

The Organic Sauvignon Blanc is attracting international attention with export orders placed from Australia, UK, Japan, Bulgaria, and Denmark.

“We’re very pleased with this wine. Just because it’s organic doesn’t mean we would automatically release it. It has to stand up on its own merit and be of equal quality to the rest of our wines. The quality is first, the fact that it is organic is important – but not our first criteria.”

Marcel Giesen says that last year Giesen invested a significant amount at its Marlborough winery to establish water treatment on site and the company uses organic fertilisers on all its vineyards.

“We think there is a really good future for organics. We will continue to learn from what we have planted so far and how to integrate that farming practices into our conventional vineyards.”

The Giesen brothers, who emigrated from Germany, originally planted their first vineyard just outside Christchurch in 198. In 2001 they moved their winery to Marlborough, where it has since expanded every year, while the head office remains in Christchurch.

Growing portfolio

Today they export to 28 countries, have won Giesen Wines international acclaim, and steadily increased their portfolio of wines.

“While the Sauvignon Blanc is the backbone of Giesen Wines, we are seeing significant interest in Riesling, Chardonnay, Pinot Gris and Pinot Noir,” says Alex Giesen.

“Marlborough has forged an outstanding reputation for Sauvignon Blanc, but it’s a wonderful region for many other varietals. As consumers learn more about wine, they’re far keener to experiment with different flavours and styles of wine. People’s palates are getting a lot more sophisticated and they’re enthusiastic to experience other styles.”

Premium wine is a strong growth area for Giesen, illustrated by its “super-premium” label, The August Marlborough Sauvignon Blanc that is now in its third vintage.

“This wine is the result of what we have learnt over the past three decades, both in the vineyard and winemaking techniques, it pushes the boundaries and highlights Sauvignon Blanc is not just a one trick pony. We really want to showcase the varietal and the diversity that can be achieved.”

Export markets
Since launching in Australia in 1993, Giesen Sauvignon Blanc has spent 20 years building to be the second largest selling white wine in Australia in the $15-$20 price bracket (AC Nielson). In total, Sauvignon Blanc accounts for 84% of the New Zealand wine industry exports.

The UK is Giesen’s second biggest export market, followed by the US and China. The top four export markets have seen double-digit growth over the last 12 months and sales in new markets have grown 75% over the past three years. New markets include Bulgaria, Ukraine, Malta, Belgium, Netherlands, Thailand, Vietnam, South Korea, Japan, Vanuatu, Samoa, and Tonga.

“All the way through the past 30 years, we’ve concentrated on simply making wines that people want to drink. There’s still a long way to go but it’s wonderful to have travelled this far. An overnight success that’s taken 30 years.”

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Paymark: Lockdown Equals Slowdown For Some

The three days of lockdown for Auckland earlier this month made a clear impression on our retail spending figures. While only Auckland moved into Level 3 lockdown, the impact was felt across the country, albeit at different levels. Looking at the ... More>>

Infrastructure Commission: Te Waihanga Releases Report On Water Infrastructure

The New Zealand Infrastructure Commission, Te Waihanga’s latest discussion document highlights the importance of current reforms in the water sector. Its State of Play discussion document about water infrastructure is one of a series looking at the ... More>>

Sci-Tech: Perseverance Rover Lands On Mars – Expert Reaction

NASA has landed a car-sized rover on the red planet to search for signs of past life. The vehicle has more instruments than the four rovers preceding it, and it’s also carrying gear that could help pave the way for human exploration of Mars. The ... More>>

ALSO:


ASB: Quarterly Economic Forecast Predicts OCR Hike As Early As August 2022

Predictions of interest rate rises have been brought forward 12 months in ASB’s latest Quarterly Economic Forecast. Chief Economist Nick Tuffley now expects the RBNZ to begin raising the OCR from its current level of 0.25% as early as August ... More>>

ACT: Matariki Almost A Half Billion Dollar Tax On Business

“Official advice to the Government says an extra public holiday at Matariki could cost almost $450 million,” ACT Leader David Seymour can reveal. “This is a perfect example of the Prime Minister doing what’s popular versus what’s responsible. ... More>>

Genesis: Assessing 6,000 GWh Of Renewable Generation Options For Development By 2025

Genesis is assessing 6,000 GWh of renewable generation options for development after starting a closed RFP process with 11 partners. Those invited to participate offer a range of technologies as Genesis continues to execute its Future-gen strategy to ... More>>

OECD: Unemployment Rate Stable At 6.9% In December 2020, 1.7 Percentage Points Higher Than In February 2020

The OECD area unemployment rate was stable at 6.9% in December 2020, remaining 1.7 percentage points above the level observed in February 2020, before the COVID-19 pandemic hit the labour market. [1] In December, the unemployment rate was also stable ... More>>

Stats NZ: Unemployment Drops To 4.9 Percent As Employment Picks Up

The seasonally adjusted unemployment rate dropped to 4.9 percent in the December 2020 quarter, from 5.3 percent in the September 2020 quarter, Stats NZ said today. Last quarter’s unemployment rate of 5.3 percent followed the largest increase observed ... More>>