Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kalahari Desert 'Wonder' Diet Takes NZ By Storm

News Release
For immediate releasee
30 October 2005
Photos available

Centuries Old Kalahari Desert 'Wonder' Diet Takes New Zealand By Storm

A natural appetite suppressant, extracted from a plant that only grows wild in the Kalahari Desert is taking New Zealand by storm.

'Hoodia', derived from the succulent Hoodia gordonii, is thought to contain a 'miracle molecule', which acts to suppress the appetite by tricking the brain into the sensation of fullness.

The San bushmen of the Kalahari - one of the world's oldest and most primitive tribes - have consumed Hoodia for thousands of years to curb their hunger during long hunting trips in the harsh desert.

With no known side effects, internationally Hoodia demand has become so strong the United Nations has intervened to protect the species. It is now protected by a CITES (Convention on International Trade in Endangered Species) permit with harvesting royalties being paid back to the San tribes.

Fuelling the Hoodia frenzy overseas, several media agencies have researched and featured the succulent including Oprah, the BBC and CBS 60 Minutes.

In New Zealand, Hoodia marketers Health and Herbs Intl. Ltd. have found its Radiance® HoodiaSlim™ weight loss supplement so popular that many stores have already sold out, only one week after the launch.

Health and Herbs Sales and Marketing Manager Brett Edmonds says while many other weight loss products act as a stimulant or thermogenic causing your body to burn more fuel and then stack on weight when you stop taking them, hoodia is a natural hunger suppressant.

This makes Hoodia a much more sensible approach to weight control.

"Hoodia is not a license to eat. It's a natural appetite suppressant that allows you to take control of your diet and eating habits. The body gets trained to accept smaller portions of food without feeling hungry."

British pharmaceutical company Phytopharm clinically trialled1 Hoodia through a controlled study in overweight volunteers who were only able to read papers, watch television and eat.

During the trial, half the volunteers were given placebo, the other half hoodia extract. After 15 days the group taking hoodia had reduced their calorie intake by approximately 1000 calories per day.

In addition, a statistically significant reduction in body fat content was also observed compared to the placebo group after two weeks.

Edmonds says when we eat, ATP or energy is created. The hypothalamus area in the brain is sensitive to this energy which sends a signal indicating the body has been nourished and causing hunger to subside.

Hoodia suppresses appetite in the same way, however the molecule contained in the plant is estimated to be 10,000 times stronger than the message generated by food.

Hoodia fits well with Health and Herbs' company policy of honesty, quality, integrity and education. All Radiance® Hoodia products meet all legal requirements and are guaranteed pure. It is cultivated and legally harvested under the internations CITES requirements. This ensures the San tribe continues to receive economic benefit from their protected natural resource.

1 Phytopharm Plc, Cambridgeshire, United Kingdom, http://www.phytopharm.co.uk/hoodia_faq.html#4

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Climate Leaders Coalition: Launches New Statement Of Ambition, Appoints New CEO Convenor

The Climate Leaders Coalition is tonight officially launching a new Statement of Ambition to accelerate business action on climate change... More>>


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>



International Business Forum: NZ EU FTA Coming Down To The Wire – Hold The Line

As negotiations accelerate to conclude an ambitious free trade agreement between New Zealand and the European Union, the NZ International Business Forum (NZIBF), representing a cross section of major exporters... More>>


MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>



Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>