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Radically streamlined telephony for Orca

MEDIA RELEASE – Wednesday, 2 December, 2009

Radically streamlined telephony for Orca

Orca is a global kiwi success story – a sports brand preferred by both the world’s elite triathlon competitors and non-professional sportspeople. Orca apparel is renowned for its high performance and technical superiority.

What was the challenge?

Orca’s rapid growth and international expansion – as they moved from local start-up in 1992 to global distribution with offices in the UK and Hong Kong today - meant their phone needs had changed markedly. Like many companies, they had bought an expensive PABX system and signed multiple contracts with multiple suppliers to try and meet their expanding needs. Orca were convinced there had to be a more streamlined and advanced way of accessing telecommunications.

In 2009, set to open a new retail store and head office on Auckland’s waterfront, Orca decided it was time to change.

How Conversant helped

When Orca contacted Conversant, the internet-based telephony experts were able to easily reduce the cost and complexity of the phone system while giving Orca a radically better service.

The Conversant solution included setting up a ‘virtual’ PABX system for Orca – this meant Internet-based software replaced the need for a PABX box and Orca can add or remove extension numbers and other services by logging onto a website.

The Conversant C-Vox hosted PABX meant Orca could keep all their current numbers without having to pay indefinitely for expensive call forwarding.

Conversant’s internet-based phone system let Orca consolidate the number of phone lines they needed providing a much more streamlined and easier to manage service, at a fraction of the cost of the old system. Moving to internet-based telephony also made organising the office move much easier – phones could be unplugged at the old building and plugged in at the new without any drama waiting for a phone company to install or move an old-style physical PABX.

Orca now have a solution tailor-made for their business today, with the flexibility they need for future growth.

A winning result for Orca

Orca have achieved at least a 40% saving on their monthly phone bill, amounting to thousands of dollars per year. What’s more, the improved system makes it easier for customers and suppliers to reach the right Orca staff member, streamlining the service the company provides.

By choosing Conversant, Orca secured an intelligent, modern phone system, with all features of a high-end PABX, without having to buy any expensive hardware. The virtual phone system is hosted, managed and maintained by Conversant, and Orca only pay for the lines and services they use. What’s more they can scale up or down at will, adding new extension numbers, for example.

In addition, the Conversant system will let Orca fully integrate the telephony for their Hong Kong, UK and New Zealand operations. And create a virtual presence anywhere in the world as they grow, by quickly and cheaply establishing local numbers in other countries.

“It was great to have someone who could answer all my questions so patiently and give me a really personalised, boutique service, rather than being just a number holding in a queue to speak to someone at a big Telco.”

Hildegard Unsworth, Director

Conversant is proud to have given Orca a flexible and high performing phone system - an asset to their business and their brand.


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