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NZ Enterprise Mobility Ranks Highly for IT Investment

Frost & Sullivan Press Release: Enterprise Mobility in New Zealand ranks highly for IT investment, 21% rate it a priority in 2012

Enterprise Mobility ranks highly for IT investment in New Zealand, 21% of businesses rate mobility as a priority in 2012, finds Frost & Sullivan New Zealand Enterprises have a favourable view on BYOD and the market is expected to see increased demand for MDM and MAM solutions Auckland, 16 August 2012 – In 2012, Frost & Sullivan surveyed 96 C level executives/IT managers/IT decision makers about enterprise mobility. The survey found that a majority of businesses in New Zealand have a favourable view of BYOD, with 72% of businesses supporting BYOD. Within this group, 53% of businesses allow BYOD for all employees and offer full support for devices, with another 19% allowing BYOD for specific departments.

In the report, New Zealand Enterprise Mobility Market 2012, enterprise mobility ranks high in terms of priority compared to other IT investments. More than 21% of businesses rate mobility to be either their top priority, or a very important priority in 2012.

One of the main aspects of enterprise mobility that is attractive to employers and employees alike is The Bring Your Own Device (BYOD) strategy. “Allowing employees to use a device of their choice for work by supporting a BYOD strategy is advantageous for organisations. Main benefits include increased productivity, greater employee retention (achieved through enhanced job satisfaction) and cost savings through lower capital and operating costs. However, there are challenges with security and policy” says Anand Balasubramanian, Industry Analyst, Australia & New Zealand ICT Practice, Frost & Sullivan.

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Andre Clarke, Country Manager, New Zealand, Frost & Sullivan says, “BYOD is still at an early stage of adoption, with “Choose Your Own Device” (CYOD) more common, though BYOD is expected to become the preferred model for endpoints for organizations”. Overall, the enterprise mobility market is expected to experience high adoption rates in the next few years, especially amongst medium sized organizations, Clarke elaborated.

“Security risks and increased cost management complexities as a result of non-corporate plans are the top concerns in supporting BYOD. 47% of organisations rate security and data back up as main concerns when implementing a BYOD plan. Finding appropriately skilled IT professionals to manage the increased complexity that comes with supporting multiple platforms and devices is another challenge’ explained Clarke.

56% of businesses are in favour of tablet adoption in 2012 and within this
group about 32% intend to deploy tablets in 2012, whilst 24% intend to do
so in 2013. 72% believe tablets are suitable for videoconferencing.

Balasubramanian mentioned that another key enabling factor for enterprise
mobility is the cloud based delivery model for applications. “With
applications stored and delivered from the cloud, the endpoint device is
largely irrelevant, with access allowed through smartphones, tablet devices
or laptops” he said. While players such as Google are offering fully cloud
based applications, traditional players such as Microsoft and Cisco are
also expected to strengthen their portfolio of cloud based applications.

Balasubramanian says that email is mentioned as the most productive
enhancing app by the majority of businesses, whilst a close number cite
document and file sharing applications such as Office, OpenOffice, and
Google Docs as offering the most productivity benefits for businesses.
Videoconferencing comes in third as a productivity tool.

Google, Apple and Microsoft are viewed as the major players for enterprise
mobility solutions. For the mobile Operating System (OS) best suited for
enterprise use, most businesses prefer Apple’s iOS platform followed by
Google’s Android and then Microsoft.

Despite the dominance and popularity of Apple’s iOS based devices,
organizations generally prefer the open source models of Google’s Android
and Microsoft Windows Mobile7 platforms. “While the closed environment of
Apple’s iOS platform allows greater control and better quality of apps,
businesses place greater emphasis on the ability to customise the platform
to better suit their requirements. This preference is indicated by 26% of
organisations, with only 19% preferring the benefits of greater security
and better quality of apps offered by a closed environment (iOS)” said

Clarke says that New Zealand businesses are confident of Microsoft being
the provider of end-point operating systems in 2015. The majority of
businesses consider Microsoft holds enough expertise in desktop
applications (Office, Outlook, Lync etc) to remain a major player in the
mobile Operating System (OS) segment and expect Microsoft to extend the
functionality of its Office/Outlook/SharePoint applications to mobile
devices by further strengthening its mobile OS.

Clarke also notes that consumerisation is driving the evolution of mobility
in the Enterprise. The advent of smart devices is one of the biggest
changes to impact enterprise communications. The use of mobile devices
started with the primary objective of email enablement for employees whilst
outside the office. The recent advancements in smart devices and the
availability of mobile specific applications have made the devices almost
as capable as a laptop. Driven by a high level of familiarity, employees
are increasingly using the devices for a wide range of communication
applications such as email, IM, voice and video calls, productivity
applications and enterprise social networking applications.

Optimistic about Google’s capabilities as an enterprise player, 45% of
businesses indicated that Google has the potential to challenge Microsoft’s
dominance in the market. This view is largely due to Google steadily
strengthening its productivity and collaboration solutions to offer a cloud
based alternative to Microsoft’s Office suite.

Frost & Sullivan's New Zealand Enterprise Mobility Report 2012 report forms
part of the Frost & Sullivan New Zealand Enterprise Communications program.
All research services included in this subscription provide detailed market
opportunities and industry trends evaluated following extensive interviews
with market participants. Interviews with the press are available. If you
are interested in more information on this study, or for media interview
requests, please send an e-mail with your contact details to Donna
Jeremiah, Corporate Communications, at

About Frost & Sullivan

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