Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

TRA Recognised At The Australian Financial Review Boss Innovation Awards 2021

Sydney. October 15, 2021. Leading independent research and insights agency, TRA, has won Best Innovation Programme and come 5th in the media and marketing category, for its new brand health tracking venture Tracksuit, in this year’s AFR Boss Most Innovative Companies awards. In a field of over 700 entrants, this is the third year that TRA has won the Best Innovation Programme.

TRA, with its partners, Previously Unavailable, developed Tracksuit as a brand tracking platform specifically for emerging brands and small-medium sized enterprises (SMEs). Tracksuit is now one of the fastest growing start-ups in Australasia, with more than 60 brands across ANZ using the platform to track brand health as a key enabler in driving long term commercial success.

Andrew Lewis, TRA’s Co-Founder and Managing Director, said: “Brand is one of a company’s strongest assets, but most smaller enterprises can’t afford to measure their brand’s health. We built Tracksuit to help emerging and SME brands make insight-led decisions so they can measure their brand’s health, learn and grow; that’s innovation at its best,” he said.

Judged by prominent industry leaders and experts, the AFR awards program recognises the most innovative organisations and businesses transforming brands in Australia. Presented via a live stream event last night, the awards showcased Tracksuit as an example of TRA’s world-class innovation.

Lewis said winning Best Innovation Programme a third time is true acknowledgement of TRA’s sustained commitment, creative mind-set and disciplined approach to innovation.

“Businesses rely on innovation to grow, remain competitive and make their customers’ lives easier,” Lewis said. “Innovation is embedded in everything we do at TRA and we are thrilled Tracksuit has been recognised as a solution to help emerging and SME companies measure their brand equity.

“The key to innovation success is confirming product is fit for the market by first ensuring you design and build a great product using loads of user feedback and rapid iteration, and secondly ensure that there is a viable market of paying customers.

“That is Tracksuit in motion, and the proof is its success, where businesses ranging from investment platform Sharesies, digital healthcare innovators Eucalyptus, to retailers such as Review and The PAS Group, and FMCG brands, All Good and Allpress use Tracksuit to make insight-led decisions that directly target their customers and key stakeholders,” Lewis concluded.

Matthew Rossi, Head of Brand Marketing of healthcare technology company Eucalyptus says: “We’re excited to use Tracksuit to measure brand performance and gain real-time insights into campaign effectiveness for channels that are notoriously difficult to measure. We’re thrilled that our men’s health brand, Pilot and customised skincare brand, Software will be some of the first brands in Australia to leverage Tracksuit’s brand tracking insights and look forward to partnering with them across our portfolio of brands.”

TRA’s win for Tracksuit follows the growth and success of sister brand, social media insights tool, Zavy, recently announced as a finalist in the Best Social Media App or Tool at the Social Media Marketing Awards for the second year in a row. Tracksuit and Zavy are products of TRA’s award-winning innovation programme, which Mark Hobart, Partner, TRA Melbourne, says exemplifies the agency’s approach to clients:

“TRA’s culture of innovation is a core element of its client offering. There’s a huge focus on finding effective and creative solutions to solve our clients’ prob­lems. These solutions provide a springboard from which TRA’s team brings platforms like Zavy and Tracksuit to life - innovations that mean more companies can access the brand insights they need. I’m thrilled to be able to bring TRA’s capabilities to Australian clients and collaborate with the team on what comes next.”

TRA’s Australian launch brought capabilities in research, strategy, behavioural science, cultural analysis, data and analytics, design and new ventures development - backed by a large-scale insights provider - to the market.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Auckland: Quarterly Update: Rents Stable During Third Quarter

The average weekly rent for a home in Auckland moved less than $1 during the third quarter, ending 30 September at $606.25, according to data from more than 16,000 rental properties managed by Barfoot & Thompson... More>>



Electricity Authority: Review Of Competition In The Wholesale Electricity Market Raises Questions

In March 2021 the Electricity Authority announced it would conduct a review into competition in the wholesale electricity market. The period of the review covers the sustained elevated electricity prices since an unplanned outage at the Pohokura gas facility in Spring 2018... More>>


Government: RSI ‘State Of The Nation’ Report Published
latest research, science and innovation system report card is now available, and outlines how the system is performing, Research, Science and Innovation Minister Megan Woods has announced. “The report seeks to increase transparency, act as a reliable data source and stimulate discussion... More>>


LAWA: New Zealand Lakes Are Diverse In Their Condition And Type

Freshwater scientists have come together through the Land, Air, Water Aotearoa (LAWA) project to summarise the condition of New Zealand’s monitored lakes. They have found a varied picture of lake condition... More>>



Pamu & Westpac: Market-leading Sustainability-Linked Loan

Westpac NZ and Pāmu have signed New Zealand’s most comprehensive Sustainability-Linked Loan to date, also the largest in the agricultural sector, and the first involving a state-owned enterprise. Pāmu, also known as Landcorp, is New Zealand’s biggest farming business. It will borrow $85m from Westpac NZ over three years... More>>


Retail NZ: Some Good News In COVID Announcements, But Firm Dates Needed

Retail NZ is welcoming news that the Government is increasing financial support for businesses in light of the ongoing COVID-19 lockdown, and that retail will be able to open at all stages of the new “Covid Protection Framework... More>>