Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Farmlands’ Charity Donation Initiative A Success

Farmlands Co-operative joined with rural communities to raise more than $165,000 charity in the lead up to Christmas.

Kicking off in mid-November and running until Christmas Eve, Tag Your Charity gave customers the opportunity to donate to either a community charity chosen by their local store or the Farmlands’ national charity I Am Hope. Donations were symbolised by customers popping ear tags (donated by Allflex/MSD Animal Health Intelligence) onto a crafted wire Christmas tree (donated by Summit Steel & Wire).

Farmlands started the campaign by donating $37,500 to the Gumboot Friday fund to help fund over 150 counselling sessions and Z Energy split more than $32,000 across I Am Hope and each local charity. The selflessness of rural New Zealand shone through as locals raised over $77,000 in total for their community charities, including St John, Riding for the Disabled, Hospice and Helicopter Trusts and over $48,000 for I Am Hope, bringing the total national amount to over $165,000. Farmlands CEO Tanya Houghton is thrilled that these charities can start 2022 off with a financial boost.

“The campaign has been fantastic, it’s a testament to the generosity of our customers and their support of our branches to raise these funds for very deserving organisations,” Tanya says.

The total amount of over $87,000 raised for I Am Hope’s Gumboot Friday, including the Farmlands donation, will fund approximately 500 counselling sessions for rural rangatahi (youth) around the motu (country). A key mental health service, I Am Hope aims to reduce waiting lists for urgent counselling by providing free sessions from qualified counsellors and the charity relies on external donors to uphold this service. Donations from Farmlands’ customers will be critical to supporting and saving young lives in the future.

“We are really proud of how our shareholders and customers have supported these charities, their donations will really make a difference,” Tanya says.

“We are very thankful to our customers for supporting this initiative. Tag Your Charity will be an ongoing element of the Farmlands calendar as we explore other ways that we can support local organisations in the future. Watch this space!”


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Joel Coen's Monochromatic Macbeth

The Bard of Avon may well be smirking up the sleeves of his lace doublet at the irony of Will Smith's Oscar debacle, but now that the initial furore has dissipated, it's worth revisiting the movie for which Denzel Washington was also nominated. More>>

Howard Davis: Kenneth Branagh’s Black & White Belfast

Branagh has assembled a wonderful cast, including Ciarán Hinds, a gently formidable actor who well deserves his Oscar nomination, and Judi Dench, who steals every scene she’s in. More>>

Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>



  • Wellington
  • Christchurch
  • Auckland