Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


Books Alive - four year campaign in Australia

Non-readers and lapsed readers are the target of a AUD$1 million national advertising campaign to promote the joys of reading now underway in Australia. Television and press ads running throughout November-December challenge the notion of books as objects of study and effort, focusing instead on the adventure, exhilaration and sheer pleasure to be found in their pages.

The ads mark the launch of Books Alive, a four-year campaign to promote the intrinsic value of books, reading and literacy and the books of Australian writers. Funded by the Department of Communications, Information Technology and the Arts (DCITA) at $2 million per year over four years, the Books Alive campaign forms part of the $240 million package known as the Book Industry Assistance Plan (BIAP) which was established by the Federal Government to help offset the effects of GST on books. This component of the BIAP is administered by the Literature Fund of the Australia Council, in consultation with a Reference Group comprising representatives of all stakeholder groups, including booksellers, publishers, libraries, government, authors, schools and literacy advocates.

The Books Alive campaign aims to re-focus national attitudes to reading and books. According to the Chair of the Literature Fund, Nicholas Hasluck, the challenge of the campaign is to turn around the perception that books demand too much time and commitment to fit comfortably into a busy life. "Books have something to offer everyone", he said. "With this campaign, we want to remind people not only of the simple pleasure of reading but also of the unique potential of books to inspire and transform lives, even while entertaining us.

It's an ambitious goal and the current advertising campaign is just the first step towards achieving it. In coming months, the message of Books Alive will be carried into schools, libraries and children's literature centres. Programs are being developed aimed at engaging the interest of young readers and showcasing the work of Australian children's writers and illustrators. At the retail level, the Reference Group will work with booksellers to mount instore displays and special Books Alive events from March onwards. Research is also underway to examine changes in reading habits and attitudes.

Spin-offs from the Books Alive campaign over the next four years promise far reaching benefits to Australian booksellers, publishers, authors and, above all to readers. The Reference Group is looking forward to strong support from the book sector in its efforts to meet the challenge of putting books back where they belong - into the hands of readers.

To make further enquiries
click on

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news