Education Policy | Post Primary | Preschool | Primary | Tertiary | Search


Student fee increases fund huge advertising binge

28 February 2005

Student fee increases fund huge advertising binge

Tertiary institutions spent record amounts of student and public money on advertising in 2004 at the same time as increasing student fees, according to new AC Neilson figures released today by the New Zealand University Students’ Association (NZUSA).

“It is sickening that students were forced to pay nearly $20 million more in fee increases just so public tertiary institutions could go out and spend a whopping $26 million competing with each other,” said Camilla Belich, Co-president of the New Zealand University Students’ Association (NZUSA).

According to AC Neilson figures, public tertiary institutions spent a total of $26 million on marketing in 2004, up from 12 million in 1999. Students paid $19 million more in tuition fees in 2004.

“Students are a lot more likely to be influenced by friends and family than advertising when choosing where to study, yet are still bombarded with multimillion dollar advertising campaigns including useless pocket radios, jelly beans, yo-yos, caps and drink bottles in an irresponsible attempt to con prospective students,” said Belich.

“These figures prove that last year’s $19 million increase in fees was completely unjustified. Students would be outraged to know that the real reason they are paying hundreds of dollars extra in fees is for yet more fruitless marketing campaigns,” said Andrew Kirton, Co-president of NZUSA.

“Trevor Mallard and the Tertiary Education Commission must rein in this reckless use of student fees and public money immediately,” said Kirton.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news