Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Nutritional myths in the media exposed

Nutritional myths in the media exposed

Misleading myths and sensationalised information purported in the media will be exposed at CPIT on Thursday.

CPIT’s final year Bachelor of Applied Nutrition students have been studying misleading aspects of nutritional information in magazines and newspapers.

Senior Lecturer in Sports Science, Health and Wellness Dr Nick Kimber says misleading nutritional messages are common in media.

“People come across these myths or misleading information every day in popular media. We’ve asked students to explore these companies’ claims and present back on their findings.”

The students will delivering presentations on Thursday on the result of their investigations.

For example, one student will discuss advertisements in a popular women’s magazine for belVita breakfast biscuits.

“She found an advertisement for what is basically a biscuit that claimed to be a balanced breakfast which keeps you full for up to four hours,” Kimber says.

“When she looked at the fine-print it said that the biscuits should be combined with milk, which provides the protein and is low GI and makes a huge difference to the nutritional value of the meal.”

The student approached belVita about the claims who told her they had conducted “internal studies” and declined to give any further information.

New Zealand has a high obesity rate and Kimber says more education is needed into nutritional myths and misleading information.

“In today’s world we have a real dilemma. We know more about nutrition and food than ever before but yet we are still unhealthier than ever before. These talks were about making sure people know what to look out for.”

Terms such as “natural” and “balanced breakfast” were misleading and offered little factual information, Kimber says.

“People really need to look closer at their food and think about what these terms mean. We’re teaching the students to give public health messages.”

The talks will take place on Thursday 8 May in N104 at CPIT’s Madras S Campus from 12-1pm. The presentations will each be about ten minutes long. The public and media are welcome to attend the presentations.


ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: Rushing For Gold

The first section focuses particularly on the Victorian connections – commercial, legal, mining and personal, including migration statistics. But for me the most interesting chapters were in the middle sections about the people of the goldfields. More>>

Comedy Festival Review: VOTE BATT

The political campaigning in the US over the last eight months or so has provided a stark insight into how far political candidates are willing to go. This background came into focus as “former comedian” – now politician – Tim Batt ushered people up into the front seats, passing out badges and taking photographs with his not entirely adoring public... More>>

HRH QEII's 90th: New Zealand Post Birthday Stamps Fit For A Queen

New Zealand Post is celebrating the Queen’s 90th birthday with a special series of stamps and a limited edition silver coin. The Queen was born on 21 April 1926. To mark her birthday, New Zealand Post has produced ‘lenticular’ or moving stamps that feature nine different images of the Queen on just three stamps. More>>

ALSO:

Anzac Day: A Time To Stand Against Hatred

The Human Rights Commission says ANZAC Day is a time for New Zealanders to remember those things our grandparents stood for and stand up against intolerance and prejudice. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news