Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Nutritional myths in the media exposed

Nutritional myths in the media exposed

Misleading myths and sensationalised information purported in the media will be exposed at CPIT on Thursday.

CPIT’s final year Bachelor of Applied Nutrition students have been studying misleading aspects of nutritional information in magazines and newspapers.

Senior Lecturer in Sports Science, Health and Wellness Dr Nick Kimber says misleading nutritional messages are common in media.

“People come across these myths or misleading information every day in popular media. We’ve asked students to explore these companies’ claims and present back on their findings.”

The students will delivering presentations on Thursday on the result of their investigations.

For example, one student will discuss advertisements in a popular women’s magazine for belVita breakfast biscuits.

“She found an advertisement for what is basically a biscuit that claimed to be a balanced breakfast which keeps you full for up to four hours,” Kimber says.

“When she looked at the fine-print it said that the biscuits should be combined with milk, which provides the protein and is low GI and makes a huge difference to the nutritional value of the meal.”

The student approached belVita about the claims who told her they had conducted “internal studies” and declined to give any further information.

New Zealand has a high obesity rate and Kimber says more education is needed into nutritional myths and misleading information.

“In today’s world we have a real dilemma. We know more about nutrition and food than ever before but yet we are still unhealthier than ever before. These talks were about making sure people know what to look out for.”

Terms such as “natural” and “balanced breakfast” were misleading and offered little factual information, Kimber says.

“People really need to look closer at their food and think about what these terms mean. We’re teaching the students to give public health messages.”

The talks will take place on Thursday 8 May in N104 at CPIT’s Madras S Campus from 12-1pm. The presentations will each be about ten minutes long. The public and media are welcome to attend the presentations.


ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

A Series Of Tubes: 150 Years Of The Cook Strait Cable

“It was a momentous achievement for its time. The successful connection came on the third attempt at laying the cable, and followed a near disaster when the first cable snapped - almost destroying the ship Weymouth in the process,” says Ms Adams. More>>

ALSO:

February 2017: Guns N' Roses - New Zealand Dates Announced

Founder Axl Rose and former members, Slash and Duff McKagan have regrouped for one of the century’s most anticipated tours... Rolling Stone said: "This was the real thing, the thing we'd all been waiting for: the triumphant return of one of the most important bands to cross rock music history. And it happened in our lifetime.” More>>

Werewolf: Brando, Peckinpah And Billy The Kid

Gordon Campbell: Initially, One-Eyed Jacks was supposed to have been directed by Stanley Kubrick from a script by Sam Peckinpah – yet it quickly became Brando’s baby... More>>

Book Awards: ANZAC Heroes Wins Margaret Mahy Book Of The Year

“Simply stunning, with gold-standard production values,” say the judges of the winner of this year’s Margaret Mahy Book of the Year Award in the prestigious New Zealand Book Awards for Children and Young Adults. ANZAC Heroes is also the winner of the Elsie Locke Award for the Best Book in the Non-Fiction category. More>>

Baby Animals: Hamilton Zoo Rhino Calf Named

Hamilton Zoo’s latest rhino calf has been named Samburu and he's being celebrated with a unique zoo experience... Samburu arrived after his mother Kito’s 16-month pregnancy and the calf brings the number of white rhinos at Hamilton Zoo to six. More>>

Gordon Campbell: On The Rio Olympics

Were you pretty excited earlier this week when Vietnam won its first ever Olympic gold medal? Hanoi, reportedly, went wild... Perhaps we should keep Vietnam’s golden moment in mind as we gear up for saturation media coverage of New Zealand’s medal achievements in Rio. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news