Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Study: Lions supporters spent $21.7 mill in Chch

Media Release 19 September 2005

Study estimates Lions supporters spent $21.7 million in Chch

A study of spending by overseas visitors to Christchurch for the first rugby test between the All Blacks and the British and Irish Lions suggests the visiting team’s supporters may have put as much as $22 million into the city economy.

The work, by Rotorua-based consultancy APR, is based on 274 visitor interviews done for the Council in the days leading up to and immediately after the 25 June match. The report notes, however, that estimates of the total direct spend by the British and Irish visitors should be viewed cautiously because it is based upon a relatively small sample, with the average multiplied by the population size of 10,650.

By comparing international visitor arrival information for the same period in 2004, APR believes the city was host to 10,650 people from Britain and Ireland who came to Christchurch because of the rugby. It says the total following the tour to New Zealand was 15,150, but of those 4500 arrived after the Christchurch test match.

The Council has commissioned similar research for other sporting events and the Lions tour direct-spend estimate is by far the largest of those studied (the next largest direct spends of events studied are $11.2m for the Fina World Masters Swimming championships in 2002 and $3.4m for the World Wheelchair Games and ISOD World Athletics in 2003).

Estimates of typical event-related spending per person by those from Scotland, England, Wales and Ireland were $3010, $2161, $1742, and $1280 respectively. To factor out spending on international airfares, half the respondents’ travel spend was taken out of the calculations. APR notes the visitors spent more on beverages and food than on accommodation, indicating “a high level of spending on alcoholic beverages”.

Using a standard multiplier formula (an estimate of the amount of additional economic activity generated by each dollar spent) of 1.49, APR says the estimated $21.7m direct spend generated an economic impact of $32.3m and created the equivalent of 290 full-time jobs.

Other findings from the survey include:

- Of those surveyed, most came from England (41 per cent), Wales (22%), Scotland (11%) and Ireland (8%)

- 73% of those surveyed were men; and most (72%) were aged from 20 and 39

- 70% stayed between three and five days in Christchurch

- 70% of survey respondents went to the match

- The most common form of accommodation used was hotel (26%), budget hotel/hostel (20%) and own home/friends/relatives (18%)

- The estimated average spend per supporter was $2168

Asked about the event, respondents were complimentary about the city, with many of the visitors saying they thought the city was clean and that people were friendly.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On Some Of The Moral Objections Being Levelled At Covid Vaccines

Quite the switch. Barely three months ago, the government was priding itself on cannily spreading its vaccine bets between Pfizer, AstraZeneca, Novovaxx and the Johnson and Johnson vaccine being produced by its subsidiary, Janssen. It had seemed like a good idea to have supply contracts in place with almost the entire field given the uncertainties... More>>


 


Earthquakes: Tsunami Activity – Cancelled

The National Advisory issued at 2:48pm following this morning's earthquakes near the KERMADEC ISLANDS REGION is cancelled.
The advice from GNS Science, based on ocean observations, is that the Beach and Marine threat has now passed for all areas... More>>

Joint Press Release: Dirty PR Exposed In Whale Oil Defamation Trial

Three public health advocates are relieved that their long-standing Whale Oil defamation trial against Cameron Slater, Carrick Graham, Katherine Rich and the Food and Grocery Council has finally concluded and they are pleased that the truth has come out... More>>

ALSO:


Government: Next Stage Of COVID-19 Support For Business And Workers

The Government has confirmed details of COVID-19 support for business and workers following the increased alert levels due to a resurgence of the virus over the weekend... More>>

ALSO:


Maori Party: New National Executive

This morning the Māori Party confirmed their new National Executive including Che Wilson, Fallyn Flavell, John Tamihere and Kaiarahi Takirua: Rawiri Waititi and Debbie Ngarewa-Packer... More>>

Government: Balanced Economic Approach Reflected In Crown Accounts

New Zealand’s economic recovery has again been reflected in the Government’s books, which are in better shape than expected.
The Crown accounts for the seven months to the end of January 2021 were better than forecast in the Half Year Economic and Fiscal Update (HYEFU)... More>>


Covid-19: Auckland Back To Alert Level Three After One New Community Case Revealed

Auckland will move to alert level three for a week at 6am tomorrow morning after two new Covid-19 community cases announced this evening could not be directly linked to earlier cases, the Prime Minister has confirmed.
The rest of the country will move to level two.... More>>

NZ Initiative: New Report Highlights How Our Housing Crisis Could Worsen If We Don’t Act Now

If New Zealand politicians thought the housing crisis in 2020 was bad, the worst is yet to come, warns a new report by The New Zealand Initiative. In The Need to Build: The demographic drivers of housing demand , Research Assistant Leonard Hong ... More>>

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels