Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ Online Shopping Set To Explode This Christmas

AUCKLAND – 16 November, 2000 – With just over five weeks to go until Christmas Day, New Zealanders are gearing up to shop online for their Christmas goods, significantly more than last year.

According to Brave New World’s General Manager for Business Development, Jason Paris, “While New Zealand shoppers were hesitant to buy online last Xmas, by all indications this year things look set to take off with an improvement in security for e-commerce transactions over the web. Coupled with the time saving aspects of shopping online, we expect to see a dramatic rise in the volume of sales this Christmas - especially for items such as groceries, CD’s, books and computer games as they don’t need that personal face to face consumer decision making.”

Citing a recent report published by the NPD Group, Paris states that return shoppers will fuel part of the growth. The report states that, “95 percent of the shoppers who bought last year plan to do so again and over 50 percent also plan to spend more online than last year. Additionally, up to half of all online shoppers will be first time buyers.” (E-Commerce Times, November, 2000).*

One of Brave New World’s clients, Beauty Direct, is a New Zealand online organisation experiencing some of the above trends.

Bronwen Evans, Chief Executive Officer of Beauty Direct says that, “we expect it to follow similar patterns of the physical retail stores where they do anywhere from two to five times their normal monthly turnover. We also predict it to be at least double our normal monthly sales.

“The last two days before Christmas (last minute shopping) is huge for retailers but difficult to cash in on for online retailers as orders will need to be in by 20 December to guarantee delivery for Christmas day.”


* About the NPD Group report
The report, which is based in part on an ongoing survey of more than 4,300 US Web users, is among the strongest estimates for the Christmas season. It is predicted that US shoppers will spend $US12.5 billion online during November and December, more than double last year's spending. The Yankee Group released a study in September saying the fourth quarter would ring in at $US9 billion - a 70 percent increase over last year.

About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services.
Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.

For further information, please contact:
Jason Paris, Brave New World, tel: +64 9 358 2448, mob: 021 545 678 email:
Bronwen Evans, Beauty Direct, tel: +64 9 520 1500, mob: 025 241 3869 email:
Nimita Morarji, Botica Conroy & Associates, tel: +64 9 303 3862, mob: 021 950058, email:

© Scoop Media

Business Headlines | Sci-Tech Headlines


Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>

Commerce Commission: Cartel Conduct Now Punishable By Up To 7 Years’ Jail Time

Cartel conduct can now be punished with a term of imprisonment of up to 7 years, after the Commerce (Criminalisation of Cartels) Amendment Act 2019 came into effect today. Cartel conduct includes price fixing, market allocation and bid rigging (see ... More>>

Stats NZ: Auckland Population May Hit 2 Million In Early 2030s

Auckland’s population may rise from about 1.7 million currently to 2 million by early next decade, Stats NZ said today. “Auckland will likely have the highest average annual growth of New Zealand’s 16 regions over the next 30 years, from ... More>>

Air New Zealand: Business Travellers Return To The Skies In Record Numbers

After a year of talking to a computer, Kiwis are leaving the office to re-connect with their clients, suppliers, and staff. New figures released by Air New Zealand show domestic business and corporate travel has defied global trends by returning ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>

LPG Association: Renewable LPG Achieves Emissions Budgets With No Need To Ban New LPG Connections

Renewable LPG can supply New Zealand’s LPG needs and achieve the emissions reductions proposed by the Climate Commission without the need to ban new connections, a new study shows. The investigation, by leading consultancy Worley, was prepared for the ... More>>

Commerce: House Values Continue To Climb As New Government Measures Announced

The Government’s new initiatives to quell the rocketing housing market were announced last week, just as house prices hit a new high for the end of March. The average value increased 7.8% nationally over the past three-month period, up from the 6.8% ... More>>