Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


UK proposal show value of what kiwi kids do

25 January, 2008

Media briefing by Wattie’s

Proposed UK School Food programme reinforces value of what Kiwi kids do

Wattie’s agrees that cooking skills are a route to healthy eating and applauds the UK Government’s announcement making cooking lessons compulsory for 11-14 year olds.

This reinforces the importance of what’s is already done in New Zealand schools - the Health & PE curriculum states all children will be given the opportunity to learn practical cooking skills by the end of Year 8, around age 11-12.

Wattie’s is proud to be associated with cooking in New Zealand schools through Project Cook, and agrees with the sentiment, how can kids eating healthily if they can't cook?

Our experience is that kids like to be involved in development of such programmes, and the key to success is kid-relevant recipes and information.

Wattie’s says it got involved in the cooking curriculum in New Zealand schools after its 2004 research showed poor cooking skills among many young people. Our 9-12 year olds were more likely to be able to txt than undertake simple cooking activities.

Following these findings Wattie’s launched Project Cook in 2005, a free school resource including recipes and basic cooking and nutrition information, to fit within the school curriculum. In December last year new recipes and a food safety DVD were sent to over 1500 schools ready for the 2008 school year, - and the resource continues to be well-used by teachers.

Project Cook gets kids into cooking in a fun and interactive way that involves both classroom and home-based activities, teaching them a valuable lifelong skill, and making them think about healthier eating.

The Wattie’s research showed:

* There are only two cooking activities that kids regularly do on their own – cooking toast and making a sandwich.

* The kids surveyed were more confident installing software on a computer, playing a DVD or sending a text message than cooking a meal from a recipe.

* 99 percent of their parents surveyed said a combination of school and home-based cooking and nutrition education was ideal.

* 94 percent of 9-12 year olds surveyed were in favour of learning about cooking and how to eat more healthily.

Research reference: Can our kids only text for takeout? Research undertaken by Colmar Brunton on behalf of Wattie’s in May 2004. Sample of 294 parents and 439 children (aged 8-14, from which 105 children aged 9-12 were asked further questions).


© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>