Make Awards’ Commitment Says Supreme Winner

Pride In Print media release (July 7, 2011)

Make Awards’ Commitment Says Supreme Winner

GEON executive general manager Andrew Durrans is urging future Pride In Print entrants to incorporate a conscious commitment to the prestigious event in their everyday work practices.

Mr Durrans is in a prime position to provide consul, with his company having taken out this year’s Supreme Finalist Award and received an additional Finalist Nomination on top of a swag of Gold Medals and Highly Commended citations.

He says one of the key steps GEON takes is to review output on a rolling basis to identify potential award-winning work as it is produced during the year.

“I’d like to thank staff throughout the country for putting samples aside and particularly mention GEON Highbrook scheduling manager Ian Goggin for the huge passion he has for the Pride In Print Awards,” says Mr Durrans.

“He has been one of the driving forces for us keeping a focus on the whole Awards process.

“We’ve set ourselves a pretty high standard to match, but I put the challenge out to my team to do the same next year.”

While appreciating it can be a challenge to allocate resource and time to the Pride In Print Awards in today’s economy, Mr Durrans says the rewards more than justify the effort.

“One of the great things about the Awards is it is a recognition from your peers -- as a leading print/communication business in New Zealand we see ourselves as having a responsibility to be judged against our peers.

“We have to celebrate success. It is flippin’ hard out there … we work huge hours. Hey, let’s get out there and celebrate with those who have done well.”

“We have had to cut some things out of our budgets, some costs we have had to forgo. But we have decided that Pride In Print and the recognition for GEON is not going to be one of them -- and our clients are also able to use that as leverage.”

Meanwhile, an important piece of advice has also been given to those companies entering the packaging section of the 2012 Pride In Print Awards.

Judges who looked over the entries in that section this year felt that entrants could enhance their chances by sending in made-up samples of their carton or box, as well as a flat-pack.

Senior packaging judge Laurie Lark said that an assembled print sample would assist the judges’ evaluation of a packaging design entry.

“It also helps to evaluate how good the pre press is. If pre press is poor there is not much a printer can do to fix the problem on press.

“For example if side, front and back panels do not align there is not much a printer can do except go back and re-originate the whole job.”

Convenor of judges John Wills said he fully endorsed the comments from the packaging judges.

“An assembled sample completes the ‘picture’ or illustrates the product, where mere text and flat pack do not. The inclusion of an assembled sample assists the judges’ understanding and evaluation, very much to the advantage of that entry,” he said.

ENDS

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