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A Novel Take on a Classic Treat

Media release: http://niceblocks.co.nz/
Sept 2014
For immediate release

A Novel Take on a Classic Treat

Your favourite purveyors of awesomely delicious dairy-free frozen desserts have just been shortlisted in New Zealand’s most prestigious food awards.

Nice Cream by Tommy & James has been named as a finalist in the FOODBOWL Novel Ingredients category at The NZ Food Awards.

“Being a finalist is yet another nod to the growing trend for coconut based products,” says co-owner James Crow. “And it’s even better to be aligned with the FOODBOWL, as the potential benefits from winning time at their facility can mean great developments for an Auckland-based business like ours.”

The FOODBOWL is an Auckland facility hub that enables companies to produce commercial runs of new products using their state-of-the-art technology and expertise as part of the NZ Food Innovation Network.

Nice Cream is not only dairy and gluten free, it’s also vegan, nut free and soy free so it’s especially allergy friendly – and best of all, it actually tastes great.

In four creamy flavours - Vanilla, Chocolate, Banana Bean and Mango
- the best part is Nice Cream contains less sugar and half the fat of regular ice cream, making it delicious and guilt-free. Because Nice Cream uses coconut cream instead of dairy, it’s also cholesterol free and contains all of the health benefits of the magical coconut, including easily assimilated medium chain fatty acids and lauric acid, which is good for the immune system.

Tommy & James not only create their dreamy Nice Cream and delicious Nice Blocks using Fairtrade and organic ingredients, they also pay their staff the Living Wage. All pretty nice, huh?

The NZ Food Awards will be held in Auckland on September 25th.

Nice Cream and Nice Blocks are available at all leading artisan grocers and supermarkets, including Farro, Nosh, New World, Pak ‘n’ Save and soon to launch in selected Countdown’s.
Visit http://niceblocks.co.nz/ for a list of stockists.

Nice Cream is available in two sizes – single serve 125ml tubs RRP $4.00 and family sized 475ml tubs RRP $8.99.

ENDS

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