Fancy date night or pizza on the couch?

Fancy date night or pizza on the couch?

More than a quarter of Kiwis would rather order pizza than go out for dinner

Auckland, 22 April 2015 – A new survey by consumer research company, Canstar Blue has put Kiwis’ pizza eating habits under the microscope, revealing that 26% of New Zealanders would rather stay home with a slice than go out for a meal.

But a pizza order can quickly turn into a three course meal, with a large portion of Kiwis (41%) not able to resist adding extras, like garlic bread or a dessert, to their pizza.

And for some, it doesn’t matter where the pizza is coming from, as long as it’s cheap, says Canstar Blue’s, Megan Doyle.

“A quarter of New Zealanders don’t care where they buy their pizza, as long as it leaves the smallest dent in their wallets. This is especially the case for Gen Ys (32%), who are also the most likely of the age groups to add on those extra treats to their pizza order (54%).”

Gen Y bytes a slice

The survey’s Gen Y respondents are employing their vast knowledge of technology to get the best pizza experience possible; a quarter have an app on their mobile phone for ordering pizza and 58% anxiously track their pizza order online to see when it will be available.

“The millennials are also all about convenience, sometimes choosing pizza over other fast food options purely because they deliver (58%),” says Doyle.

Creatures of habit?

Across the regions, those in the Waikato are the most stuck in their ways when it comes to variety, with close to half (49%) choosing the same pizza flavour every time. In comparison, those in Otago are the most adventurous with their topping choices (36%).

Women (49%) are the most likely to order their favourite choice every time, while men are less predictable in the flavour stakes (34%).

Does everything taste better on a pizza?

Seventeen per cent of Aucklanders say that they don’t like vegetables but they will eat them on a pizza. Men (20%) are twice as likely as women (9%) to turn up their nose at veggies unless they’re served on a slice.

Small aversion to vegetables aside, Aucklanders are the most health/weight conscious with 21% usually deciding on the lower calorie options when choosing pizza.

Just over a quarter of Kiwis listed pizza as their number one takeaway food choice but when it comes to other takeaway choices, Kiwis are still very loyal to their fish and chips with the largest portion stating it as a favourite choice (70%). The next biggest contenders are Chinese take-out and burgers, tied for second place at 52%.

Pizza lovers were asked to rate their pizza chain across seven variables:

1. Value for money

2. Service at ordering

3. Deals available

4. Delivery speed

5. Variety of menu options

6. Taste of pizza

7. Overall satisfaction

2015 saw Hell’s Pizza claim the top spot again, adding to their win from last year.

Doyle says that it is great to see Hells Pizza’s takeaway model consistently deliver high customer satisfaction and quality.

“Gourmet chain Hell Pizza was the only pizza chain to receive five star ratings for service while ordering, delivery speed, and variety of menu options and taste of pizza. Despite the pizza market being highly competitive, customers are not always just looking at the cost.

“When looking at drivers of satisfaction, taste (41%) is almost twice as important as value for money (21%).”

www.canstarblue.co.nz

Breaking down New Zealand’s pizza eating habits by region:

Auckland: Aucklanders are the most likely to not care where they buy their pizza from as long as it’s the cheapest (27%), the most likely to have an app on their mobile phone for ordering pizza (19%), most likely to not like vegetables but will eat them on pizza (17%), least likely (equal with Canterbury) to sometimes choose pizza over other fast food options because they deliver (41%), most likely to usually choose one of the lower calorie options when choosing pizza (21%) and most likely (equal with Otago) to say that pizza is their favourite takeaway food (30%).

Waikato: Those from the Waikato are the least likely (equal with Wellington and Canterbury) to not care where they buy their pizza from as long as it’s the cheapest (22%), most likely to choose the same pizza flavour every time (49%), least likely to have an app on their phone for ordering pizza (11%), most likely to rather order pizza than go out for dinner (34%) and most likely to sometimes choose pizza over other fast food options because they deliver (44%).

Wellington: Wellingtonians are the least likely (equal with Waikato and Canterbury) to care where they buy their pizza from as long as it’s the cheapest (22%), least likely to always end up adding extras to their order (35%), least likely (equal with Bay of Plenty) to usually choose one of the lower calorie options when choosing pizza (11%) and least likely to say that pizza is their favourite takeaway food (20%).

Canterbury: Cantabrians are the least likely (equal with Wellington and Waikato) to not care where they buy their pizza from as long as it’s the cheapest (22%), most likely to always end up adding extras to their order (46%), least likely to not like vegetables but eat them on a pizza (10%) and least likely (equal with Auckland) to sometimes choose pizza over other fast food options because they deliver (41%).

Otago: Those from Otago are the least likely to choose the same pizza flavour every time (36%), most likely to track their pizza order online to see when it will be ready (43%) and most likely (equal with Auckland) to say that Pizza is their favourite takeaway food (30%).

Bay of Plenty: Those from the Bay of Plenty are least likely to rather order pizza than go out for dinner (16%), least likely to track their pizza order online to see when it will be ready (36%) and least likely (equal with Wellington) to usually choose the lower calorie options when choosing a pizza (11%).

About the survey

Canstar Blue commissions respected professional market research agency Colmar Brunton Australia, to undertake research on our behalf using SSI NZ panel.

The outcomes reported here are the results from a survey of consumers have purchased and eaten a pizza (by buying online or in person) from a specialist chain pizza store/restaurant in the last 3 months. In this case there were 1,475 people surveyed.

Age Groups:

Gen Y: 18-29

Gen X: 30-44

Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

ENDS

© Scoop Media