Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Hotel Gift Vouchers – Why It Has Become A Hot-Selling Cake For Hoteliers?

For hoteliers, gift vouchers present an instant injection of cash into (now) ailing businesses. For guests, the offers are almost too tempting to resist.

Almost 30-35% of online gift vouchers are not redeemed. In US alone, the gift voucher the market is valued at USD$307* billion and expected to reach nearly 1923 billion by 2027**.

Now do your maths. With nearly a third of that not being redeemed, this is revenue that goes straight to the bottom line.

Gift vouchers do something else which is of great value – provide instant cash flow to businesses. In times such as now where the COVID-19 pandemic has left economies across the world in doldrums, this cash injection is just the lifeline many businesses need to sustain themselves till things become better.

What’s in it for the guests?

Driven by direct (commission-free) revenue and the need for cash, hotels offer fantastic packages via gift vouchers.

For travel buffs, these promotions are too good to miss out. The buy now, travel later combined with flexible terms for redemption is suddenly very appealing.

Gift vouchers are also ideal for those wanting to give amazing experiences to their friends and family or are last-minute shoppers. Easy to purchase online gift cards are perfect to attract this audience. No battling crowds in malls; digital gifting provides access to amazing experiences with a few clicks.

How to sell gift vouchers … without the operational fuss?

You need to invest in a gift voucher management system such as STAAH Gift Voucher Engine. Whether you’re a small property or large, STAAH’s Gift Voucher Engine plugs into your website as a completely customizable element. Mobile friendly and insights-driven, smart gift voucher management systems such as STAAH are designed to target the digital consumers.

Hoteliers have previously put off selling gift vouchers due to the cumbersome management process; STAAH makes this process easy.

Marketing gift vouchers: crafting the right message for the right audience at the right time

To maximise your returns from gift vouchers, you need to market right.

Promote your online gift vouchers with the right messaging at the right occasions, run targeted mailer campaigns or personalized communications. Also, engage with your guests at the right time in the right manner as they are the “influencers” who’d be happy to purchase your gift vouchers for their family and friends. Run marketing campaigns targeting your loyal guests, by carefully crafted emails, messages, and remarketing campaigns.

Create exciting packages, categories and add on deals to include – brunch, wine and dine, spa treatment, chef’s specials from your restaurants, breakfast deals, etc. These could be more fascinating and appealing to the guests while viewing online instead of the usual $100 or $300 gift voucher redeemable for any service at your hotel.

Go Social with your gift vouchers. Social media is the key channel for communicating with your audience, effective and efficient enough to target the right audience with respect to the region, age group, choices, etc.

Promote gift vouchers on your social channels focusing on your followers and even target group. Social media enables you to engage with a large at the same time right audience and with limited budgets, hence social media promotions are highly recommended. Hotel Gift voucher is an ideal offering for promoting on social media to create a buzz and drive engagement.

Remember, internal staff and front desk executives can also sell vouchers

On-premise is a huge opportunity. Don’t miss reaching out to your loyal guests – they have experienced your property and conversation from your office staff at the time of check- out which could easily lead to a sale. Vouchers should be available at all online and offline locations – registration desks, restaurants, outdoor areas, menu boards, and of course your website.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Tiwai Point: Rio Tinto Announces Plans To Close Tiwai Point Smelter

Rio Tinto has just announced that it will wind down New Zealand Aluminium Smelters - the Tiwai Point smelter - saying the business is no longer viable. More>>


Freight: New Report On Auckland Port Relocation

The Government has released a major new report on the options for relocating the Port of Auckland’s freight operations while deferring any decision on the issue. More>>


Chartered Accountants: COVID-19 Fails To Knock Kiwi Investor Confidence, But More Disclosure Wanted

Three months of COVID-19 lockdown and investment turmoil has done little to knock confidence in New Zealand capital markets and listed companies with overall investor sentiment very similar to 2019, an investor survey held in mid June shows. However, ... More>>


Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>


Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>


XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>


Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>


Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>


NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>


Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>


Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>


Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>

DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>


Potatoes New Zealand: Protecting NZ Fries As Part Of PNZ Pandemic Recovery & Transformation Plan

Potatoes New Zealand has met with Minister Faafoi this week to discuss investigating the potential importation of heavily discounted frozen potato chips into New Zealand. With MBIE’s support we are undertaking an investigation to gather evidence of the ... More>>


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>