Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Sportsfuel’s Rapid Growth Continues With Its Latest Acquisition Of Vitamin Subscription Company, Vitally

Sportsfuel, one of New Zealand’s leading sports nutrition retailers, has today announced its acquisition of Vitally, a 100% kiwi owned and operated vitamin subscription company.

The online supplement retailer was founded in 2007 and acquired by its current owners, Rob Greed and Alex Mark of brand holding group, Groovy Group, in July 2018.

Sportsfuel has served hundreds of thousands of Kiwi's over the years, not only online - but also through their retail stores located across the North Island.

The Hamilton-based company has undergone many changes in recent years and is currently experiencing significant growth, which has fueled its recent acquisition of Vitally.

Vitally has been operating since April 2018 and already has a well-established customer base. The acquisition solidifies Sportsfuel's rapid growth within the health & fitness industry in New Zealand.

Vitally offers a unique service, where customers sign up to receive vitamins every month as part of a personalised subscription program.

The vitamin plan provided for every customer is based on the answers they provide during a comprehensive questionnaire, which provides an in-depth assessment of their current state of health.

The subscription can be paused or cancelled at any time and aims to provide a convenient option for those looking for pure and premium vitamins, carefully selected by qualified nutritionists.

Alex Mark says, “We’re excited to invest our learnings from growing Sportsfuel over the last couple of years into Vitally and take the business to the next level. We’re looking to improve the site’s user experience and make the entire process more effective and efficient.”

“Although it’s too early to announce exactly what changes we’re going to make, we can confidently say that some exciting improvements will be occurring in the not-too-distant future.” He says.

About Groovy Group

Groovy Group is a brand holding group based in Hamilton, New Zealand. The company has been building and growing brands for over ten years and has a range of expertise in e-commerce, brand development and online performance marketing.

Currently, Groovy Group owns more than ten brands, which span across a range of categories such as health & nutrition, entertainment and SAAS. The company has experienced significant growth in recent years, specifically with its key brands, Sportsfuel and Game Kings, and has plans to expand into the Australian market in the coming months.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>