Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


The Little Box That Solves A Big Problem

  • A Kerikeri-based business is on a mission to reduce both online bullying and harm.
  • Online bullying is costing New Zealand $440million annually according to Netsafe.
  • Over the past year, Netsafe has seen an on-going increase in harm reports.
  • 68% of respondents to Netsafe’s report ‘The State of the Online Nation’ believe the internet has become more dangerous.

With online bullying costing New Zealand $440million annually, Kerikeri Software business KidsSafetyNet is on a mission to reduce that cost and the harm it causes particularly for children. A recent Netsafe report “The State of the Online Nation” revealed that 52% of respondents have personally faced an online safety challenge and more than half believe that the internet will be “even more dangerous” by 2026. Keeping everyone in the family safe online is getting harder each year as more digital devices find a place in our homes.

But KidsSafetyNet reckon they’re up for the challenge. CEO Darren Breeze has created a simple solution to keep unsuitable and harmful content away from children so that they can enjoy their online travels, and parents can relax knowing that their kids are safe while on their devices. “There’s a lot about the internet that is problematic but there’s also a lot of good too. Kids need access to the web to allow them to gain the digital skills they need for today’s world but they need additional protection when it comes to online safety. And parents need that process to be simple and definitely not time-consuming,” he said. The KidsSafetyNet little Yellow Box solution combines filtered internet with a simple App giving parents the ability to control Screen Time, optionally block social media and YouTube, and turn off the WiFi completely. Unlike other online safety solutions where the whole house is subject to the same strict filtering rules, KidsSafetyNet is a separate safe WiFi service in the house just for kids. “Our research showed that parents weren’t happy to be restricted online the way their kids are so we knew it was important to keep the kids’ access separate. Basically, parents don’t want to be treated like kids just because they have them!”

While education will always be a vital part of any online safety strategy for parents, ensuring there is a filtered safe version of the internet in the home protecting kids’ devices removes the worry that danger may still find kids online. Technology can never completely replace good online parenting but it can provide a strong foundation for children to grow into the digital citizens of tomorrow.

About Netsafe:

New Zealand’s independent, non-profit online safety organization and the facilitators of Netsafety Week 2021.

About KidsSafetyNet:

KidsSafetyNet grew out of a need by its founders Orla and Darren Breeze to keep their then young family safe online. Several years of research and development have resulted in a very simple solution to online safety comprising a small WiFi router that creates a separate safe WiFi just for kids alongside an App to manage settings. The App gives parents all the control they need to keep their kids safe including the ability to set Screen time Limits, and block/unblock social media & Video sites like YouTube whilst a robust filtering engine ensures that harmful and inappropriate content, malware and viruses are kept far away from any device on the system.

KidsSafetyNet has been designed in New Zealand to be simple to use, affordable and doesn’t track or snoop on user activity.

About KSN Systems NZ Limited:

© Scoop Media

Business Headlines | Sci-Tech Headlines


Consumer NZ: Buy-now, Pay-later Raking In $10m+ In Late Fees Annually

A Consumer NZ survey has found buy-now, pay-later services are costing shoppers more than $10 million a year in late fees. Close to four out of 10 Kiwi consumers use buy-now, pay-later services, such as Afterpay, Laybuy and Zip... More>>

Westpac: Catherine Mcgrath Appointed New Zealand CEO

Westpac Group CEO Peter King and the Westpac New Zealand Board today announced the appointment of Catherine McGrath as Chief Executive Officer, Westpac New Zealand... More>>

Amazon: AWS To Open Data Centres In New Zealand

Today, Amazon Web Services (AWS), announced plans to open an infrastructure region in Aotearoa New Zealand in 2024. The new AWS Asia Pacific (Auckland) Region will consist of three Availability Zones (AZs) and join the existing 81 Availability Zones across 25 geographic AWS Regions at launch... More>>


Statistics: Surge In Imports Results In Record Monthly Trade Deficit
Imports increased $1.8 billion in August 2021 compared with August 2020, resulting in a record monthly trade deficit of $2.1 billion, Stats NZ said today. Exports were little changed, down $42 million. "This is a larger deficit than normal because of higher values for imports.. More>>

Fonterra: Completes reset, announces annual results and long-term growth plan out to 2030

Fonterra Co-operative Group Limited today announced a strong set of results for the 2021 financial year, reflected in a final Farmgate Milk Price of $7.54, normalised earnings per share of 34 cents and a final dividend of 15 cents... More>>

Statistics: GDP rises in the June 2021 quarter

Gross domestic product (GDP) rose by 2.8 percent in the June 2021 quarter, following a 1.4 percent increase in the March 2021 quarter, Stats NZ said today. June 2021 quarter GDP was 4.3 percent higher when compared with the December 2019 quarter... More>>