The Country's First Knitted Billboard From UNICEF
Media Release 1 December, 2010
The Country's First Knitted Billboard From UNICEF New Zealand
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New Zealand's first ever knitted billboard was unveiled today by UNICEF New Zealand in Auckland's CBD.
Because there's nothing worse than hand-knitted naffness!
The six by three metre Billboard created by DraftFCB is 100% knitted and sits on the corner of Pitt Street and Greys Ave for the month of December.
The billboard encourages people to "Say No To Naff" this Christmas and purchase gifts that will do some good from UNICEF's 'Inspired Gifts" range.
In addition, DraftFCB has placed 10 Eyelites inside various Auckland shopping centres to promote the campaign and intercept shoppers while they search for gifts. One Eyelite features the actual 'Say no to Naff' Christmas jersey.
DraftFCB has also advertised in press and magazine Xmas Gift Guides, and online on web sites such as Facebook, Trade Me, Youtube and Google search.
"This year, we're asking people to say no to naff gifts that clog up cupboard space, by encouraging people to buy something that will be appreciated by the under-privileged children across the world," says Dennis McKinlay, UNICEF New Zealand Executive Director.
UNICEF also guarantees that your gift is sent to a child in need with 100% of the purchase price being spent on the gift and distribution. Worldwide, UNICEF sent over 8 million 'Inspired Gifts' to 76 countries last year.