Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tips for Business Website Success

First Measure, Then Succeed | Tips for Business Website Success

As business owners we are often focussed on how many visits we get to our website but often forget there’s equally just as important measures to consider. If your end goal is more than just attracting visitors to your website but actually how many visitors end up buying something from you then you need to start digging a bit deeper into your website analytics for the real gems.

Here’s 5 key metrics using the free tool Google Analytics which give good insights into visitor behaviour.

Bounce Rate – is the percentage of single page visits to your site and generally is a guide as to whether people are interacting with your site.

If you have a lot of website content on other pages and your bounce rate is high (e.g. anything over 50% could be considered unhealthy) then you probably need to rework your webpage to engage your visitor to click on a navigation feature, click on a download or use a contact form.

Pageviews captures the number of times pages have been loaded by a browser and is a great indicator of traffic and engagement over time. If your pageviews are increasing while your overall traffic is not – then it would indicate your visitor engagement is improving.

Geo location – you can get good data on where your customers are located either in New Zealand or all around the world. This is handy if you are targeting specific regions and executing campaigns based on area. In this example the business is targeting Wellington and Auckland and the data shows this is where most traffic is coming from.

While Desktops still tend to be the dominant form of technology that people use to visit websites, Smartphones or Tablets have started to become more popular. If your business is starting to show one device type as dominant you need to consider how you can leverage this opportunity. One of our client’s offers accommodation and often rooms has been booked by Smartphone. So by having a Smartphone friendly site is often a necessity to avoid losing out on business to competitors who have already adjusted to this trend.

Visits by source – by understanding where your website is coming from helps you to better target your audience. Often Google provides a good chunk of traffic, however many businesses do get traffic from referral sites, email campaigns, smaller search engines (bing) and social media sources. If there’s a particular channel you are interested in (e.g.

Facebook referrals) you may wish to consider a strategy to boost quality traffic using a combination of content and campaigns.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news