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Tourists remain significant source of spending growth

International tourists continue to contribute strongly to spending growth, making up over 10% of the extra total spending through Paymark in the last four months and over 50% of growth amongst Accommodation merchants.

Spending nationally through Paymark was $5,014 million in February, up in underlying terms by 5.1% since February 2017 and up 0.1% in seasonally adjusted terms since January 2018, confirming an ongoing, albeit moderate, spending momentum.

PAYMARK All Cards Data (Feb 2018 versus same month 2017)
VolumeUnderlying*ValueUnderlying*
Regiontransactions millions Annual % changetransactions $millionsAnnual % change
Auckland/Northland 39.435.0%$1,932.2 4.4%
Waikato 7.506.8%$338.9 5.7%
BOP 6.717.2%$319.4 7.1%
Gisborne 0.958.4%$39.8 7.7%
Taranaki 2.116.8%$90.7 5.2%
Hawke's Bay 3.045.2%$134.1 4.1%
Wanganui 1.1310.1%$45.1 8.9%
Palmerston North 3.207.2%$159.9 9.2%
Wairarapa 1.009.7%$43.3 9.6%
Wellington 10.446.5%$433.9 4.0%
Nelson 1.942.0%$95.8 1.6%
Marlborough 1.2419.7%$62.7 16.0%
West Coast 0.697.8%$36.4 7.0%
Canterbury 10.964.5%$523.1 3.5%
South Canterbury 1.465.9%$71.9 5.8%
Otago 5.877.3%$293.9 6.3%
Southland 2.2611.5%$114.8 11.6%
New Zealand 100.706.0%$4,784.0 5.1%
* Underlying spending excludes large clients moving to or from Paymark within last 12 months

Figure 1: Paymark All Cards data (February 2018 versus February 2017)

The highest annual underlying growth rates were recorded by merchants in Marlborough (16.0%), which includes Kaikoura in the Paymark statistics, and Southland (11.6%). Slow growth was experienced in Auckland/Northland (4.4%) again, as well as in Nelson (+1.6%) and Canterbury (+3.5%).

Over the recent, busy four months, nationwide Paymark spending has totalled $20,921 million, up 5.4% in underlying terms on November to February twelve months earlier. Within this total, payments with foreign-issued credit cards have totalled $1,183 million, constituting 5.7% of all payments. At the margin, the tourist impact is greater with the annual growth in international credit card spending being 11.3% of the total spending growth.

This spending impact of international tourists continues to be greatest amongst Accommodation merchants, where they make up 32.8% of the sector payments through Paymark and 55.3% of their annual payment growth. Other merchants having strong links with international tourists include duty free and gift stores within “Selected retail shops“, art galleries, museums and activity operators amongst “Activities and events“ and airlines and rental vehicle companies within “Transport“. Conversely there are many merchants where foreign-issued credit cards represent less than 2% of all spending, such as hardware stores, tyre companies, financial service providers and utility companies.

Spending with foreign-issued credit cards and total spending through Paymark for four months to Feb-18
Level of spending ($m)Annual underlying growth (%)
Merchant sectorForeign card spendingTotal card spendingForeign card share of sector levelForeign card spendingTotal card spendingForeign card share of sector growth
Accommodation21866532.8%10.1%5.8%55.3%
Selected retail shops7860013.1%9.7%9.3%13.5%
Activities and events18376823.8%12.2%4.3%62.6%
Transport7620337.4%5.3%1.7%114.7%
Education1412910.8%4.0%-2.6%NA
Food and beverage services2012,8827.0%19.9%10.0%12.8%
Food and liquor retailing1225,9662.0%12.2%5.3%4.4%
Tourism-sensitive sub-total89211,2148.0%12.3%6.5%14.4%
Remaining merchants2919,7073.0%7.6%4.1%5.6%
TOTAL1,18320,9215.7%11.1%5.4%11.3%

Figure 2: Spending with foreign-issued credit cards and total spending through Paymark for four months to Feb-18

Credit cards issued in Australia represent a large portion of foreign card spending, being 29% of total foreign credit card spending in the recent four months. Growth in spending from this source remains strong at 14.0% per annum. Also strong was spending growth with Chinese-issued credit cards. Conversely UK spending through Paymark declined this summer.

Origin of foreign-issued credit card spending through Paymark for four months to Feb-18
Card issued in:Spending ($m)Annual growth (%)
Australia33814.0%
China8416.6%
Germany7812.6%
UK125-3.2%
US1859.7%
Other37311.6%

Figure 3: Origin of foreign-issued credit card spending through Paymark for four months to Feb-18

The regional mix of international tourist spending over summer highlights several trends. First, there is tourist spending returning to Marlborough, now that State Highway 1 is open again, and consequently a shift away from neighbouring Nelson. Second, there has been strong tourist spending growth in regions such as Otago, West Coast and Southland where international tourism traditionally plays a relatively large role, a likely factor behind the general strong spending growth in this part of the country in recent months. Third, there are also other regions where foreign spending plays a relatively lessor role than domestic spending that have experienced strong international spending this summer, including Waikato, Palmerston North and South Canterbury. And last, strong international spending growth in Auckland/Northland confirms the reason for the slow total spending growth in this region of late is due to domestic factors, likely to be a slower housing market.

Regional foreign-issued credit card spending through Paymark for four months to Feb-18
Share of NZ
RegionSpending ($m)Annual growth (%)Of foreign-issued credit cardsOf all cards
Auckland & Northland409.310.3%34.6%40.2%
Waikato54.217.4%4.6%7.2%
BOP98.06.2%8.3%6.9%
Gisborne4.112.8%0.4%0.9%
Taranaki8.86.1%0.7%1.9%
Hawkes Bay19.05.9%1.6%2.9%
Wanganui6.112.5%0.5%0.9%
Palmerston North11.119.9%0.9%3.2%
Wairarapa4.23.9%0.4%0.9%
Wellington71.91.8%6.1%9.0%
Nelson29.91.7%2.5%2.0%
Marlborough29.924.4%2.5%1.3%
West Coast29.513.5%2.5%0.7%
Canterbury120.110.3%10.2%10.8%
South Canterbury14.216.4%1.2%1.5%
Otago213.511.5%18.0%6.0%
Southland58.920.9%5.0%2.3%


Figure 4: Regional breakdown of foreign-issued credit card spending through Paymark for four months to Feb-18

ENDS

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