Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Taranaki reaps rewards of "The Last Samurai"

Media Release

25 February 2004

Taranaki reaps rewards of "The Last Samurai"

The Tom Cruise movie "The Last Samurai" directly injected nearly $90 million into the New Zealand economy, with more than half captured by the Taranaki region.

A newly-released report, commissioned by Venture Taranaki in partnership with Investment New Zealand and New Zealand Trade and Enterprise, shows the multi-million dollar movie project was a major success story for New Zealand.

When flow-on activity generated by the direct spend is taken into account, the film resulted in nearly $196 million of benefit to the country (Taranaki $69 million) and added $91.7 million to GDP (Taranaki $33.4 million).

The economic impact study was undertaken by BERL in Wellington.

"This report shows that the Taranaki region rose to the challenge of a major Hollywood film project - and clearly has the infrastructure to do so again," said Stuart Trundle, chief executive of Venture Taranaki.

The filming of "The Last Samurai" pumped money into more than a dozen industries, with the motion picture, radio and TV services sector directly reaping $40.3 million nationally (Taranaki $12.9 million), according to the report.

Nearly $20 million was directly spent on accommodation and property, virtually all in the Taranaki region; the vehicle/equipment hire industry received $5.9 million (Taranaki $4.1 million) and retailers enjoyed a $5.4 million boost (Taranaki $2.9 million).

"The filming of "The Last Samurai" left a major impression on Taranaki - in terms of both the economic boost and the wave of optimism it brought to the region," said Mr Trundle.

"With more than a third of local businesses providing a product or service to the film company, they developed a determined "can do" attitude and proved they could foot it with the best," he said.

The report shows that the movie project resulted in a major increase in turnover for many businesses - some up to 800% - and created 1400 full time jobs (Taranaki 616) as a result of the film and its flow on activity.

It concludes that the movie industry is a "natural global showcase for New Zealand's talent, creativity and innovation", as well as a "source for foreign direct investment and foreign exchange that creates jobs and infrastructure".


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>

Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>


Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
K Emma Ng's Old Asian, New Asian

This book, written by a young second-generation Chinese New Zealander, gives many examples of the racism that Asian New Zealanders experience. More>>