Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Adidas pushes athleticism to new limits


Impossible is Nothing: adidas pushes athleticism to new limits before Olympics


Forty thrill-seeking athletes soar to the finish line on Asia’s first 100-metre vertical track.

On Saturday adidas launched the world’s first vertical track event in Hong Kong and Osaka, adidas Impossible Sprint, to ignite the Impossible is Nothing spirit of sport across Asia Pacific in the Olympic year. This innovative event tests the limits of athleticism and challenges pre-conceived notions of the limits of the physical world – never before has the world seen such a challenge to human physical ability.

The adidas Impossible Sprint requires athletes to defy the laws of gravity by racing vertically up a 100-metre track set perpendicular to the earth against skyscraper. Scores of thrill-seeking men and women from all walks of life have undertaken stringent training in preparation for the event, in Beijing, Hong Kong, Osaka and Taipei. The best forty have been selected to compete in the adidas Impossible Sprint events in Hong Kong and Osaka. These courageous athletes are young and old, police officers, engineers, clerks, journalists and students, brought together by a shared passion for sport and the heart to overcome all obstacles, even those that seem impossible.

Christophe Bezu, Senior Vice-President of adidas Region Asia Pacific officiated the event in Hong Kong, firing the starter’s gun before the athletes soared to the finish line in the best time of seven minutes and forty-two seconds by forty-five year-old Chong Shun Chung from Hong Kong.

“Passion for sport and product innovation are the two key elements that drive adidas to be the leading sports brand in the world,’ commented Christophe Bezu. “This event is an extension of adidas’ long history of challenging the impossible based on the attitude shared by athletes around the world. It complements the spirit of Asian sportsmanship and to inspire athletes to redefine limits of performance.”

While the world’s premier athletes are setting records in Athens, this group of Asia’s most heroic athletes is achieving the impossible in two separate competitions. The second preliminary heat of this electrifying event will jumpstart in Hong Kong and Osaka on August 15. Sixteen athletes will move on to the semifinals on August 21 in Hong Kong and August 22 in Osaka. The Hong Kong final will be held on August 22 and the Osaka final on August 28. Corresponding with the 2004 Olympic Games in Athens, the event will illustrate and amplify each city’s exhilaration in the Olympic Games and the spirit of sport by testing strength, courage and endurance, the willingness of the participants to defeat the impossible and the belief that Impossible is Nothing.

Impossible is Nothing is adidas’ yearlong brand campaign capturing both the essence of what adidas stands for and the spirit of sport in the Olympic year. Impossible is Nothing is the passion for sports that pushes us beyond our limits.

“adidas has been a part of the Olympic Movement ever since our founder Adi Dassler produced his first pair of sprint spikes for an Olympic athlete back in 1928. No other brand has been so closely associated with so many athletes over so many years as adidas,” added Christophe Bezu.

adidas underlines its competence as an Olympic brand at the Athens Olympic Games by offering 4,000 athletes three-stripe outfits and supplying products for 26 out of the 28 sports.


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news