News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Don’t Be A Domino Safety Campaign

30 July 2002

Don’t Be A Domino Safety Campaign

After two successful months, Transit New Zealand and RoadSafe Auckland’s ‘Keep Your Distance - Don’t be a Domino’ motorway safety campaign drew to a close last week. The road safety campaign has seen positive changes in driver behaviour and encouraging feedback from the public according to Transit Regional Manager Wayne McDonald.

“The campaign used the slogan ‘Don’t be a Domino’ to emphasise the importance of keeping a safe following distance while driving on the motorway, and also reminded drivers to keep looking two cars ahead to see what traffic is doing and to manage the space in front of them,” he said. “Its timing was very effective in view of the extremely wet weather Auckland experienced throughout the duration of the campaign.”

The campaign included radio advertising, billboards and on-car-advertising as well as bumper stickers and ‘domino packs’ sent to driving schools and key businesses. During the campaign the five ‘Domino Cars’ - black cars with white spots in a domino pattern - were a vivid reminder to motorists on the motorways to keep their distance.

Senior Sergeant Stewart Kahn of the Auckland Motorway Police agreed that the campaign had had a positive effect on driver behaviour. “The catchy messages in the radio ads and on the billboards helped raise awareness of keeping a safe following distance at a time of year when motorway crashes are traditionally at their highest,” he said.

Around 44% of all crashes on Auckland motorways are rear-end collisions and in the last five years nearly 4,500 rear-end crashes were reported on the motorways.

Martin Dawe, Regional Road Safety Co-ordinator said he had personally noticed positive changes in driver behaviour. “It has been good to see people responding to the message by keeping their distance on the motorway,” he said.

The ‘Don’t be a Domino’ campaign follows on from the successful ‘Merge like a Zip’ safety campaign run by Transit in 2000.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi.

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


CDF Tim Keating: NZ Somme Centenary

"Our generals also knew what to expect, and they built that knowledge into their planning. Each of the four set-piece attacks was fought with a single brigade, with the expectation that the brigade would be used up. A fresh brigade would then be brought up to conduct the next set-piece..." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news