Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NewsRelease Co. introduces flat fee PR for SMEs

News release, 17 December 2007

The NewsRelease Co. introduces flat fee PR for small-to-medium-sized businesses

Specialist news release writing service the NewsRelease Co. is introducing a flat fee structure of $199 + gst for an innovative news release writing service, providing a low-cost alternative for businesses seeking a public relations service and media coverage.

The NewsRelease Co. director Jillian Talbot, who already has a successful high-end public relations company, says the idea for the NewsRelease Co. came after several small to medium sized businesses (SMEs) approached her looking for public relations, or PR services.

“These SME companies had previously been unable to secure the services of a public relations agency because of the expense involved. The NewsRelease Co. fills that gap by providing a low-cost, streamlined, news release writing service at a flat fee. News releases are written by former journalists so the news releases sent to the media include a credible angle and hard hitting quotes. “

News releases are also referred to as “media releases” and “press releases” and are written by companies seeking to provide information to the media, clients or staff about latest company developments.

The service can be purchased online at www.thenewsreleaseco.co.nz or by calling 0508 FOR NEWS. Once the purchase is made, a former reporter and professional writer will ring the client, source an angle, write the company story and provide the news release to the client for review. This news release can then be sent to the media, posted on the company website under the news section, or sent to staff and customers.

“Companies can also put their news releases into their company newsletter or send them to staff to update them on new company developments particularly if they have news such as achieving record sales that month, or progressing on a new innovative product,” Ms Talbot says.

Other possible stories include the opening of new branch offices, recent management changes and export expansion overseas.

“Our news releases are written by former journalists, for journalists with angles, quotes and background information written in a way which the media understands. That means if the journalist wants to write the story from that point on the news release will provide the backbone of the information they need.”

“Today the media are strapped for time when compiling news stories. The least a company can do is provide reporters with basic information that will help reduce their workload and allow them to better identify whether the story is news for them on the day,” Ms Talbot says.

The NewsRelease Co. not only writes news releases but can also send then to targeted media audiences via its distribution list, on request. “This is public relations in its most basic form, using the most effect method via news releases at a flat free, with no hidden surprises.”

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>

ALSO:

Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>

ALSO:

Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>

ALSO:

Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>

ALSO:


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>

ALSO:

Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>

ALSO: