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New Zealand Optics changes hands

New Zealand Optics changes hands

New Zealand Optics, the industry publication for New Zealand’s ophthalmic community, is under new ownership.

Former owners Maryanne Dransfield and her daughter-in-law Anita Dransfield have sold the publication to business journalist and corporate PR professional Lesley Springall.

Maryanne has run the magazine for more than 34 years, with Anita at her side for more than 12, says Lesley. “Maryanne and Anita are well known in the industry, so these are some big shoes to fill, but it’s exciting to be taking over a publication so well regarded, which represents such an interesting and significant part of New Zealand’s business community.”

Most of the ophthalmologists, optometrists and dispensing opticians who subscribe to NZ Optics are business owners themselves so they are always weighing up suppliers and products both for the specialist parts of their businesses, as well as the more general parts, so they are an exciting group to talk to if you are interested in business to business marketing, says Lesley.

Business journalist Simon Eskow is the new editor of NZ Optics, while Maryanne will continue to be involved with the industry and NZ Optics as Lesley’s new Editor-at-large.

The first issue under Lesley’s ownership, the September issue, was sent to NZ Optics comprehensive subscriber base at the end of August.


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