Two Helens ad campaign launched

A campaign organised by blogger Cameron Slater (www.whaleoil.co.nz) has kicked up a notch with a new viral video.

The online ad, playing off Labour's Two Johns advertisement, was produced to hit the issue of trust back at Prime Minister Helen Clark. It highlights contradictory statements from Clark on issues such as tax and parental use of force. The launch comes just hours after the Labour Party was reprimanded for making misleading statements in its 'Two Johns' advertisement.

"Helen Clark was right to say this one's about trust. New Zealanders can trust me when I say there is nothing misleading contained in these ads - just some plan facts and simple scrutiny. What they can't trust is a leader who has delivered nine years of lies, broken promises and half truths and offers three more years of the same.

"That's why I've put together this video.

"The internet is an increasingly popular medium for political expression across the world. A video like this costs nothing and has the potential to reach thousands," says Slater.

Mr Slater is also involved in a billboard campaign being run in Auckland, Tauranga and Wellington lampooning New Zealand First leader Winston Peters. He says that Labour's anti-democratic Electoral Finance Act caps third party expenditure at $120,000, so he has turned to the internet to communicate with potential voters.

"The video is light-hearted but carries a serious message: if this one's about trust, you can't trust that one. It cost nothing to produce and lays out some simple facts voters should keep in mind. You won't see any Advertising Standards Authority reprimands on this one," says Slater.

ENDS

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