Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Chasing hard to keep pace with Kiwis’ digital needs

Chasing hard to keep pace with Kiwis’ digital needs

Digitisation is the biggest transforming trend impacting New Zealand business, yet PwC’s 6th Annual Digital IQ Survey suggests New Zealand companies’ technology investments may not be paying off.

The survey shows just one in five global business and IT executives truly understand what digital means for their business and how to use technology to advance their business goals, in an environment where the digital spend is increasing.

PwC Partner and Digital Market Leader Paul Brabin says, “With the worldwide IT spend predicted to grow by more than 3% this year, reaching NZ$4.4 trillion, it’s crucial businesses unlock the potential of their technology investments. Our study shows organisations that get it right will be twice as likely to be top performers in revenue growth, profitability and innovation.

“Technology is a great enabler, and our ability to use it well is the greatest predictor of performance. Simply put, you can’t afford to underestimate digital if you want to stay in business today.”

This finding is consistent with PwC’s 17th Annual Global CEO Survey that shows how 91% of New Zealand CEOs believe technology will be the biggest transforming trend for their business over the next five years.

“Customer expectations and behaviour change are driving innovation, with successful businesses following fast and keeping pace with global trends. Customers today are just as likely to be influenced by what is being offered on the other side of the world as they are by competitors and technology innovations locally,” says Mr Brabin. “It is obvious the world has changed: customers are dictating their terms of engagement with business more than ever before, and demanding a more personalised, responsive and engaging experience, which digital technology can provide.

“But how we use technology is everything. For example, what is the use of big data if you can’t understand it and it doesn’t give you any insight?” adds Mr Brabin.

Five behaviours have been identified through the study that will give companies an edge and enable them to maximise their use of technology across their business, contributing to a high ‘digital IQ’: they range from CEOs actively championing digital innovation to steer the firm’s vision; to ensuring the Chief Information Officer and Chief Marketing Officer have a strong relationship; in addition to leveraging internal sources and external intelligence to bring in new ideas; significant investment in disruptive technology and new IT platforms; and broadening the way of thinking about digital and considering it as something that should be woven throughout the business.

The bottom line is what matters more than where the specific skills or resources are located, is having a shared understanding of how it all fits together to accomplish the organisation’s goals, who is responsible for each aspect, and a way to keep everyone in the loop.

“The question business leaders need to ask themselves is how can they use technology to boost company performance, improve products and services, and disrupt their business models and the market before competitors? And even more importantly, use technology well,” concludes Mr Brabin.

Paul Brabin is a PwC Partner and our firm’s Digital Market Leader.


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news