Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Daring to be different - Award for Bravery


Daring to be different

Vodafone New Zealand wins Creative New Zealand Award for Bravery

Vodafone New Zealand has won the 2002 Creative New Zealand Award for Bravery for its partnership with the Auckland War Memorial Museum and its exhibition, Vodafone Body Art. Presented tonight at the National Business Review Awards for Business Sponsorship of the Arts, the annual Creative New Zealand Award for Bravery is about encouraging and recognising arts and business partnerships that involve elements of risk, daring and the unusual.

Vodafone Body Art, held from December 2001 to March 2002, was a ground-breaking display of tattoo art, body piercing and body painting that attracted 20,000 visitors.

“As with other brave and risk-taking ventures, the exhibition was controversial and extremely successful in achieving the aims of both Vodafone and the Auckland Museum,” said Peter Biggs, Chair of Creative New Zealand.

The Vodafone brand promise is “continually pushing the boundaries to find new ways to thrill you”.

“This was an excellent fit with the exhibition,” Peter Biggs continued. “The exhibition reinforced the Vodafone brand promise while building loyalty among key customer groups. The sponsorship also helped the Auckland Museum fulfil its aim of attracting a new, young and savvy audience.”

Vodafone New Zealand took a creative approach to its sponsorship of Vodafone Body Art, promoting the event via text messaging and offering free downloadable screensaver tattoos to Vodafone customers.

The technology, which it introduced specifically for this project, allowed the company to set up a fee-paying version of this service at the conclusion of the exhibition.

“As with all true partnerships, the benefits to both parties were mutual,” Peter Biggs said. “Commerce and culture combined, providing a wonderful example of what can be achieved if we dare to be different, to be innovative and take risks.”

Creative New Zealand supports three annual awards to acknowledge the contribution that other sectors make to the arts sector. The organisation initiated the Creative Places Award in 1999 to recognise local government’s critical involvement in the arts. It also sponsors the Creative New Zealand Award for Bravery and the arts journalism categories in the Qantas Media Awards.

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news