Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Corporate reputations in the spotlight at course

April 3, 2014

Corporate reputations in the spotlight at course

Reputational damage to Malaysia Airlines in the wake of its handling of the missing flight MH30 will be examined at a course next week investigating organisational reputation, management and crisis.

The Massey University Professional Development Course, Reputation Management and Crisis, on Friday April 11 at the Wellington campus, addresses the reputation management issues as experienced by corporates such as Fonterra and Malaysia Airlines.

Against the background of recent crises like the airliner’s disappearance and Fonterra’s milk powder food scare last year, senior lecturer from the School of Communication, Journalism and Marketing, Chris Galloway, says the seminar explores strategies for protecting reputation while effectively addressing critical events.

“Malaysia Airlines on-going missing flight saga is the latest reminder of the importance of reputation and crisis management – and how perceptions of mishandling can create international effects. You don’t have to be an airline facing a major crisis to consider, and confront, the fact that crises often have unexpected, even unprecedented aspects,” Dr Galloway says.

With College of Business Pro Vice-Chancellor Professor Ted Zorn, Senate communication consultancy chief executive Neil Green and communication director Wilma Falconer of Project Partners Limited, Dr Galloway is one of four speakers at the professional development course, which is aimed at mid to senior level communicators and managers.

“It goes beyond basic crisis communication planning and focuses directly on increasing management competency, “ Dr Galloway says. “The research shows that having a plan isn’t enough and having a plan is not necessarily an indicator of good crisis performance. It’s about a crisis-ready mind-set as much as it’s about crisis planning.”

Course organiser and Massey PhD candidate Sara McBride says the course highlights how fragile corporate reputation can be and why companies need to constantly work to enhance it.

“As a professional emergency management communicator, I’ve focused on natural effects and how to manage the communication about those. This course acknowledges the fact that a reputational crisis can be just as damaging to the longevity and trust an organisation has overall.”

To register for this one-day short course www.massey.ac.nz/?sd51c1709s on the registration page type “reputation” into the keyword search. Course fees apply.

For further information visit www.massey.ac.nz/massey/fms/pace/Documents/Reputation%20and%20Crisis%20flyer%2011%20April%20Massey%20Wellington1.pdf?604EFC44C201E26627C8DCEABE51F9FB

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>

ALSO:

Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>

ALSO:

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news