Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 


Corporate reputations in the spotlight at course

April 3, 2014

Corporate reputations in the spotlight at course

Reputational damage to Malaysia Airlines in the wake of its handling of the missing flight MH30 will be examined at a course next week investigating organisational reputation, management and crisis.

The Massey University Professional Development Course, Reputation Management and Crisis, on Friday April 11 at the Wellington campus, addresses the reputation management issues as experienced by corporates such as Fonterra and Malaysia Airlines.

Against the background of recent crises like the airliner’s disappearance and Fonterra’s milk powder food scare last year, senior lecturer from the School of Communication, Journalism and Marketing, Chris Galloway, says the seminar explores strategies for protecting reputation while effectively addressing critical events.

“Malaysia Airlines on-going missing flight saga is the latest reminder of the importance of reputation and crisis management – and how perceptions of mishandling can create international effects. You don’t have to be an airline facing a major crisis to consider, and confront, the fact that crises often have unexpected, even unprecedented aspects,” Dr Galloway says.

With College of Business Pro Vice-Chancellor Professor Ted Zorn, Senate communication consultancy chief executive Neil Green and communication director Wilma Falconer of Project Partners Limited, Dr Galloway is one of four speakers at the professional development course, which is aimed at mid to senior level communicators and managers.

“It goes beyond basic crisis communication planning and focuses directly on increasing management competency, “ Dr Galloway says. “The research shows that having a plan isn’t enough and having a plan is not necessarily an indicator of good crisis performance. It’s about a crisis-ready mind-set as much as it’s about crisis planning.”

Course organiser and Massey PhD candidate Sara McBride says the course highlights how fragile corporate reputation can be and why companies need to constantly work to enhance it.

“As a professional emergency management communicator, I’ve focused on natural effects and how to manage the communication about those. This course acknowledges the fact that a reputational crisis can be just as damaging to the longevity and trust an organisation has overall.”

To register for this one-day short course www.massey.ac.nz/?sd51c1709s on the registration page type “reputation” into the keyword search. Course fees apply.

For further information visit www.massey.ac.nz/massey/fms/pace/Documents/Reputation%20and%20Crisis%20flyer%2011%20April%20Massey%20Wellington1.pdf?604EFC44C201E26627C8DCEABE51F9FB

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Review: “Salute” By Royal New Zealand Ballet In Wellington

The Royal New Zealand Ballet performed “Salute” for a final time in Wellington on Sunday night, and it was nothing short of spectacular. More>>

ALSO:

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Education
Search Scoop  
 
 
Powered by Vodafone
NZ independent news