Big Support For Breasts! $300,000 Raised For Breast Cancer Research Trust

The Glassons Breast Cancer Research Trust t-shirt campaign has now topped the $300,000 mark.

Designed by Karen Walker, Otis Frizzell, Pavement Magazine, Lucy Lawless and Anika Moa, more than 30,000 t-shirts have been sold. Each t-shirt retails exclusively at Glassons for $29.95, with $10 from each sale going directly to BCRT.

Breast Cancer Research Trust chairman Colyn Devereux Kay says she finds the level of support and money raised by the campaign “mindblowing”.

“We are absolutely ecstatic about the success of the campaign and the difference it will make in helping us to reach of goal of finding a cure for breast cancer in our lifetime.”

In early April, Glassons Group Managing Director Cliff Kinraid was proud to hand over a cheque to the Breast Cancer Research Trust for $220,000. That money is being used to create The Breast Cancer Research Trust Research Fellowship at The University of Auckland.

The role is currently being advertised nationally and internationally. The University hopes to be able to attract back from overseas, or retain, some of New Zealand’s best and brightest research talent who will then focus on finding answers to the high incidence of breast cancer in this country.

New Zealand has one of the highest rates of breast cancer in the world and that rate has been increasing steadily over the last 30 years. Currently 700 women die annually of breast cancer, while over 2000 women are diagnosed each year. New Zealand faces a crisis in the next decade as there will more women who will be in the age group 40 and over who are at risk of developing this disease.

“The additional $80,000 will allow us to grow the research project far quicker than we had planned,” says Colyn Devereux Kay.

Glassons Group Managing Director Cliff Kinraid says the company is very proud of the results.

“The Kiwi women who have bought t-shirts, the people who modelled for us and the designers should feel proud that they have contributed to the establishment of the Fellowship,” he says. It is not too late to get a Glassons BCRT t-shirt, but be in quick because stocks are limited.