News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Calling on women to break taboos around periods and vaginas

Calling on women to break taboos around periods and vaginas

Are we a nation of prudes when it comes to periods?

Menstruation is still considered the ‘unmentionable’, with new research showing that women are more comfortable to talk about their sex lives than their periods. In fact, Australian women shockingly view other females who talk about their periods as vulgar (26%), crude (29%), embarrassing (41%) – and even weird (26%), according to research from CAREFREE®.

So why is it that, in the modern era, something that billions of women experience every month is still so taboo, and what implications does this shy behaviour have for our girls?

General Practitioner, Dr Farah Kroman*, who moderates a social forum on vaginal health, sponsored by CAREFREE®, believes it’s critical to address the sensitivities surrounding vaginal health and encourage women to stop talking about periods in a ‘hush hush’ fashion, like some sort of secret women’s business.

“Every day we receive questions through the CAREFREE® website from young women asking basic questions about their periods and vaginal health. The anonymous forum gives them courage to ask the questions that, for whatever reason, are not being answered within their inner circles. If women are not confident, or feel ashamed, to talk about such issues with friends, parents, or their own doctor – how can we expect our girls to understand what’s normal and healthy, in order to care for their bodies?” Dr Farah said.

Dr Kroman’s remarks come as CAREFREE® embarks on its Be Real campaign, which looks to tackle the taboos of periods and vaginal health head on by demonstrating the reality – and normality – of periods. The very brand that shocked the nation in 2012 by daring to use real words for real body parts in its ads, is returning to TV to advance its mission of liberating girls from vagina-related anxieties. The new ads intend to show women they are not alone, and that our experiences as females – good, bad or ugly – are indeed what unite us.

The Be Real television commercial features scenarios of women experiencing everything from anxiety over how to insert a tampon, to being caught out while getting a little too amorous. The Be Real television commercial will be broadcast from Sunday 2 March and can be viewed at: https://www.youtube.com/watch?v=2GPIrfS7elo.

As part of the campaign, CAREFREE® is calling on women to share their stories to help normalise conversations around periods, and encourage more women to be open, honest and real about periods.

“We need to break these taboos to normalise the conversation around periods and provide women with the comfort that they are not alone in their experiences,” says a spokesperson from the brand. “We want to encourage women to feel more open and comfortable in discussing their personal health, and in turn, feel more confident in managing their period.”

Women are invited to share their stories at mycarefree.co.nz, and enjoy reading more stories, perhaps enjoy a laugh and also seek support on the site.

* Dr Farah Kroman has been paid by CAREFREE® to provide independent professional advice to women who submit questions about personal health and wellbeing through the mycarefree.co.nz website.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Scoop Review Of Books: Poor Economics

A review of and excerpt from Jonathan Boston and Simon Chapple’s Child Poverty in New Zealand. More>>

Head Count: Highest Population Growth Since 2003

The country’s population grew by 67,800 people, or 1.5 percent, in the year to 30 June 2014. This came from natural increase (births minus deaths) of 29,500 and net migration (arrivals minus departures) of 38,300. New Zealand's estimated resident population was 4.51 million at 30 June 2014. More>>

Fun-Enhancement: Research To Ensure Even Game For Less Skilled Players

A University of Canterbury engineering PhD student is researching sports, such as table tennis, to ensure closer games for both better and less skilled players. More>>

Werewolf: From The Lost Continent

It’s a case of better late than never for Olivier Assayas’ marvellous After May/Apres Mai, which first screened at Venice in 2012, got a theatrical release in Australia – but not here – and only now appears on DVD, after Assayas himself has moved on. More>>

ALSO:

Werewolf: Blue Eyed & Soulful

Last year’s Muscle Shoals documentary was a reminder that on some of soul music’s most hallowed tracks, the studio band consisted of a bunch of white guys from rural Alabama... More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news