News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Calling on women to break taboos around periods and vaginas

Calling on women to break taboos around periods and vaginas

Are we a nation of prudes when it comes to periods?

Menstruation is still considered the ‘unmentionable’, with new research showing that women are more comfortable to talk about their sex lives than their periods. In fact, Australian women shockingly view other females who talk about their periods as vulgar (26%), crude (29%), embarrassing (41%) – and even weird (26%), according to research from CAREFREE®.

So why is it that, in the modern era, something that billions of women experience every month is still so taboo, and what implications does this shy behaviour have for our girls?

General Practitioner, Dr Farah Kroman*, who moderates a social forum on vaginal health, sponsored by CAREFREE®, believes it’s critical to address the sensitivities surrounding vaginal health and encourage women to stop talking about periods in a ‘hush hush’ fashion, like some sort of secret women’s business.

“Every day we receive questions through the CAREFREE® website from young women asking basic questions about their periods and vaginal health. The anonymous forum gives them courage to ask the questions that, for whatever reason, are not being answered within their inner circles. If women are not confident, or feel ashamed, to talk about such issues with friends, parents, or their own doctor – how can we expect our girls to understand what’s normal and healthy, in order to care for their bodies?” Dr Farah said.

Dr Kroman’s remarks come as CAREFREE® embarks on its Be Real campaign, which looks to tackle the taboos of periods and vaginal health head on by demonstrating the reality – and normality – of periods. The very brand that shocked the nation in 2012 by daring to use real words for real body parts in its ads, is returning to TV to advance its mission of liberating girls from vagina-related anxieties. The new ads intend to show women they are not alone, and that our experiences as females – good, bad or ugly – are indeed what unite us.

The Be Real television commercial features scenarios of women experiencing everything from anxiety over how to insert a tampon, to being caught out while getting a little too amorous. The Be Real television commercial will be broadcast from Sunday 2 March and can be viewed at: https://www.youtube.com/watch?v=2GPIrfS7elo.

As part of the campaign, CAREFREE® is calling on women to share their stories to help normalise conversations around periods, and encourage more women to be open, honest and real about periods.

“We need to break these taboos to normalise the conversation around periods and provide women with the comfort that they are not alone in their experiences,” says a spokesperson from the brand. “We want to encourage women to feel more open and comfortable in discussing their personal health, and in turn, feel more confident in managing their period.”

Women are invited to share their stories at mycarefree.co.nz, and enjoy reading more stories, perhaps enjoy a laugh and also seek support on the site.

* Dr Farah Kroman has been paid by CAREFREE® to provide independent professional advice to women who submit questions about personal health and wellbeing through the mycarefree.co.nz website.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cyclists Net First NZ Gold

New Zealand won a gold meal and two bronzes on the first day of the Commonwealth Games. There was joy and heartbreak in an incredibly full day of sport. Here's how the New Zealanders fared. More>>

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Electric Sheep: Light Nelson Exceeds All Expectations

Light Nelson exceeded all expectations drawing over 40,000 people over two nights to the Queens Gardens and surrounds. The event, with over 40 installations from local and national artists, is in its second year, and organisers were hoping they’d top last year’s crowd of 16,000. More>>

MacGyver: Richard Dean Anderson To Attend Armageddon This October

New Zealand’s biggest pulp-culture event, the Armageddon Expo is proud to announce the world’s most recognised DIY action hero will be attending the Auckland event at the ASB Showgrounds from October 24th to 27th. More>>

ALSO:

Barbershop Gold: Māori Party Singing Praises Of The Musical Island Boys

The Maori Party has congratulated four young men on a mission, who in 2002 took up barbershop singing at Tawa College, and tonight took out the Gold Medal in the 2014 International Barbershop Harmony Society competitions in Las Vegas. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news