News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Let’s talk more

Let’s talk more


Men’s Health Trust New Zealand is encouraging men to talk more with their friends and loved ones about health. This is the core of their new brand, launched recently at their annual golf fundraiser event at Remuera Golf Club, sponsored by Parker Hannifin.

“During our research, we found that men struggle to overcome their fear or hesitancy to take more responsibility about personal and proative healthcare. The reasons are varied but fundamentally, men don’t place enough importance on it and therefore ignore it until something traumatic occurs” says Dr Graeme Washer, trustee and medical director for the Trust.

Men’s Health Trust has been in existence for almost 8 years which was founded by Colleen Thurston when she became frustrated with the lack of information about men’s health when her husband Graham became ill. Last year, Colleen retired as Chairman and Phil Clemas, a trustee for 3 years at the time was voted as the new Chair. “Colleen’s legacy is that we have a charity organisation which has invested in 31 tertiary scholarships focused on men entering the health care sector, invested in disease research and developed corporate health programmes and events to inspire change. The next challenge is to develop a plan that can step up from Colleen’s vision and ultimately help many more men overcome their complacency” says Phil Clemas.

The first step was to review the existing brand to ensure it still represented the essence and main purpose for the charity’s existence. “Changing men’s behaviour is a huge task but one that doesn’t daunt us. But as a small charity, we need to ensure relevance and become very focused on delivering projects that give us the biggest bang for our donated dollar.” States Phil Clemas. “It quickly became clear that we were moving into green fields and a new brand statement and identity was needed to communicate who we are and where we’re going”.

Simplicity is the benchmark. “After working closely with Phil and the other trustees, we quickly came to the realisation that men generally need help and guidance to ‘overcome’ their fear or reluctance to be more informed and interested about their health” says M&C Saatchi’s Joint CEO, Tony Burt. “Talking a little more about matters around family, aspirations, interests, health, might just help more men realise the importance of getting healthy and staying healthy”.

This is why the Men’s Health Trust, with help from creative agency M&C Saatchi decided to design a brand identity that represents the importance of conversation with friends and loved ones. When men open up a little and talk about that niggling skin irritation, the breathlessness or a recurring headache, more will be persuaded by those closest to do something about it. And maybe even encourage them to take their health a little more seriously.

This brand evaluation has helped the trust focus on new initiatives that will continue to help men’s health. Men’s Health Week starts on June 9th and the trust will recognise this important period with a breakfast event that will feature two special guest speakers, happy to share their inspiring stories with the 400 guests expected. If interested, call the trust on (09) 973 4761.

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news