News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 


Let’s talk more

Let’s talk more


Men’s Health Trust New Zealand is encouraging men to talk more with their friends and loved ones about health. This is the core of their new brand, launched recently at their annual golf fundraiser event at Remuera Golf Club, sponsored by Parker Hannifin.

“During our research, we found that men struggle to overcome their fear or hesitancy to take more responsibility about personal and proative healthcare. The reasons are varied but fundamentally, men don’t place enough importance on it and therefore ignore it until something traumatic occurs” says Dr Graeme Washer, trustee and medical director for the Trust.

Men’s Health Trust has been in existence for almost 8 years which was founded by Colleen Thurston when she became frustrated with the lack of information about men’s health when her husband Graham became ill. Last year, Colleen retired as Chairman and Phil Clemas, a trustee for 3 years at the time was voted as the new Chair. “Colleen’s legacy is that we have a charity organisation which has invested in 31 tertiary scholarships focused on men entering the health care sector, invested in disease research and developed corporate health programmes and events to inspire change. The next challenge is to develop a plan that can step up from Colleen’s vision and ultimately help many more men overcome their complacency” says Phil Clemas.

The first step was to review the existing brand to ensure it still represented the essence and main purpose for the charity’s existence. “Changing men’s behaviour is a huge task but one that doesn’t daunt us. But as a small charity, we need to ensure relevance and become very focused on delivering projects that give us the biggest bang for our donated dollar.” States Phil Clemas. “It quickly became clear that we were moving into green fields and a new brand statement and identity was needed to communicate who we are and where we’re going”.

Simplicity is the benchmark. “After working closely with Phil and the other trustees, we quickly came to the realisation that men generally need help and guidance to ‘overcome’ their fear or reluctance to be more informed and interested about their health” says M&C Saatchi’s Joint CEO, Tony Burt. “Talking a little more about matters around family, aspirations, interests, health, might just help more men realise the importance of getting healthy and staying healthy”.

This is why the Men’s Health Trust, with help from creative agency M&C Saatchi decided to design a brand identity that represents the importance of conversation with friends and loved ones. When men open up a little and talk about that niggling skin irritation, the breathlessness or a recurring headache, more will be persuaded by those closest to do something about it. And maybe even encourage them to take their health a little more seriously.

This brand evaluation has helped the trust focus on new initiatives that will continue to help men’s health. Men’s Health Week starts on June 9th and the trust will recognise this important period with a breakfast event that will feature two special guest speakers, happy to share their inspiring stories with the 400 guests expected. If interested, call the trust on (09) 973 4761.

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

Theatre: The F Word: Sex Without The 'ism'

Sex without the 'ism' Okay, so the sexes are equal in the eyes of the law. What the F happens now? More>>

Scoop Review Of Books: Don’t Eat The Fish

On 'The Catch' by Michael Field What the ecologically edible lists don’t appear to take into account – and they should – is slavery... It’s not an easy read, but it’s definitely near the top of my listicle of “5 Political Books You Must Read This Year”. More>>

ALSO:

Caracals: Small Cats With Big Ears Arrive At Wellington Zoo

Visitors to Wellington Zoo will be able to see New Zealand’s first Caracals in the Zoo’s new Grassland Cats habitat, with a special visitor opening day on Saturday 27 September. More>>

ALSO:

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Health
Search Scoop  
 
 
Powered by Vodafone
NZ independent news