Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

New advertising guidelines favour industry not kid

15 May 2008

New advertising guidelines favour industry not kids

Green Party Health Spokesperson Sue Kedgley welcomes the fact that the industry has taken the initiative on children's advertising, but is disappointed that the new guidelines apply to so few hours in a day, in addition to having so many opportunities for the industry to exercise a right of veto.

"The new guidelines sound good, but in reality they allow industry to have the final say and still allow the advertising of unhealthy foods.

"I am particularly disappointed by the hours defined as 'children's programming', which are incredibly limited. On weekday evenings, for example, only an hour and a half are defined as children's programming, when the Broadcasting Standards Authority finds that most children watch television outside these hours."

"The complex method of establishing a product's suitability for screening includes a number of loopholes that allow the industry the final say and let them ignore the expertise provided by the Ministry of Health.

Ms Kedgley points out there is strong international evidence that TV advertisements influence children's food preferences, food choices and requests, and frequently encourage children to consume high sugar, high fat foods.

"When it comes to our children's health we should be erring on the side of caution and protecting them from ads encouraging them to eat food that's bad for their health and wellbeing. Instead, we have a vetting system where the TCAB is given the right to override the findings of experts, including the Ministry of Health, and approve any food product for marketing to children.

"I am concerned that under these guidelines, an industry which is interested mainly with commercial gain can make its own decisions on advertising to children, even without the input of nutritional experts."

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Labour’s Mishandling Of The Alleged Sexual Assault

The focus of Labour’s alleged sexual assault scandal has now shifted from the party organisation to the Beehive... This is now a crisis of Beehive management and response, not something occurring at a distance within the party organisation.

Presumably, the QC appointed to clarify what happened will eventually shed light on key issues. Such as: on what date prior to the publication of the original Spinoff article did the party hierarchy/PM’s office/PM’s press secretary realise they were dealing with a sexual assault allegation, and what did they do about it at that point? More>>

 

'History Rectified': Rua Kēnana To Be Pardoned

An official pardon for Tūhoe prophet and leader Rua Kēnana is one step closer after the Te Pire kia Unuhia te Hara kai Runga i a Rua Kēnana: Rua Kēnana Pardon Bill was read in Parliament for the first time today. More>>

ALSO:

Mental Health: Initial Mental Health And Wellbeing Commission Appointed

The Government has announced details of the initial Mental Health and Wellbeing Commission which will play a key role in driving better mental health in New Zealand. More>>

ALSO:

people outside the meeting house at WaitangiEducation: NZ History To Be Taught In All Schools

“We have listened carefully to the growing calls from New Zealanders to know more about our own history and identity. With this in mind it makes sense for the National Curriculum to make clear the expectation that our history is part of the local curriculum and marau ā kura in every school and kura,” Jacinda Ardern said. More>>

ALSO:

Sexual Assault Claims Mishandled: Labour Party President Resigns

Jacinda Ardern: “This morning I was provided some of the correspondence from complainants written to the party several months ago. It confirms that the allegations made were extremely serious, that the process caused complainants additional distress, and that ultimately, in my view, the party was never equipped to appropriately deal with the issue…" More>>

ALSO:

Budget Process: Wellbeing To Be Enshrined In Law

Legislation has been introduced in Parliament to ensure every Government considers the wellbeing of New Zealanders when creating future budgets. More>>

National In China: Bridges Praises CCP, Meets Law Enforcement Head

A recent trip to China has raised questions over who the Opposition leader Simon Bridges met with and why... Anne-Marie Brady, a Canterbury University professor and expert on Chinese politics, has described Guo Shengkun as the leader of the Chinese secret police. More>>

ALSO:

Gordon Campbell: On The SIS/GCSB’s Compliance With Torture

Torture is a crime under international law. New Zealand has signed (a) the UN convention against torture and (b) formal agreements about how armed conflict should be conducted. That’s the legal backdrop to the fascinating report released this week by the SIS Inspector-General.

ALSO:

New Strategy: Suicide Prevention Office To Drive Prevention Action

The Government has announced a Suicide Prevention Office will be established to coordinate action already underway to reduce New Zealand’s historically high rate of suicide. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels