The best BLOODY Christmas gift EVER - period.!
MEDIA RELEASE For immediate release
November 6 2017
With only 2 more menstrual cycles until Christmas –
here’s the best BLOODY Christmas gift EVER - period.!
NopeSisters - Brittany and Johanna Cosgrove – formed a social enterprise a year ago, to create fashion for a cause. Their aim is to make bold or disruptive fashion statements focused on important social issues relevant to them.
They understand the huge benefits of collaboration, as they team up with relevant charity partners to share profit from every tee shirt sold, supporting organisations which do important work in the community.
“We design a tee that starts a conversation and has an important message - then we approach a beneficiary group who may be taking action to reinforce our message and support people affected by an issue we are personally connected to.” explain the sisters.
After one year creating their embroidered tees, they have given thousands of dollars, from four designs sold around the world, to support CanSurvive, Sexual Abuse HELP, Youthline and Wā Collective.
WHAT are we up to now ?
“We know we’re not alone in this growing trend, to have a business driven by social responsibility, so it wasn’t difficult to connect with other young women in Wellington, who are also on a mission to pay it forward from their start-up enterprises.” says Brittany Cosgrove.
NopeSisters found four pairs of like-minded young women – all social enterprise goddesses and fellow menstruators – who have businesses focused on ethically supporting women:
They were all keen to collaborate by adding to a period concept gift pack that gives back.
“It‘s the perfect personal and practical gift that is far removed from the usual ‘fast fashion’, cosmetics or perfume we often get.” Each of the sustainable or 100% organic products is ethically made, with goals to empower and support women through their associated charities or social causes. “We know it’s going to make a positive difference to other women through each product’s profit share mission” say the sisters.
WHY a ‘period’ gift ?
Why not talk about periods and menstruation? We truly believe in saying ‘NOPE ‘to hiding things – no apologies – that’s in our name.” say the NopeSisters.
Stitching the word ‘period.’ in bright red letters on tees was a way for the sisters to give a ‘shout out’ to the 50% of the population who cope with menstruation as a normal, healthy part of their lives.
“It’s one of those things often hidden or spoken about only in whispers amongst women, almost a taboo topic in the company of men, and we wanted to ‘get real’ about it, and the way it can affect our everyday lives.”
“We have both struggled to pay for our monthly period supplies in the past.” admit the sisters.
Looking for a solution they turned to more sustainable, affordable options.
“Our mum set us up with menstrual cups, reusable period underwear and pads as a Christmas gift last year and it was the best Christmas pressie ever!” they say.
It was this huge cost and environmental saving, that lead the sisters to give koha from their taboo smashing new ‘period. tee’ design to Wā Collective.
This year they wanted to offer an ethically created and beautiful, but also really useful, personal gift for Christmas, which can also pay forward something to other sisters.
“We could only put together 20 of these gift packs, to sell on our new online store at www.nopesistersclothing.com, so we think that 20 women are going to agree with us when they unwrap it - that this is the best bloody Christmas gift ever !”
WHAT ‘s in the Best BLOODY Christmas Gift EVER ?
Five quality 100% organic sustainable gifts are collected from Wellington women's social enterprises into a Christmas gift any woman would love to receive:
1 NopeSisters period. tee embroidered here in Wellington by A1 Apparel, on a white 100% organic cotton quality tee from Wellington’s Little Yellow Bird' Samantha Jones’ company is passionate about ethically and sustainably creating high quality apparel. Each tee gives koha to Wā Collective subsidising affordable and sustainable menstrual cups, sold through University Students Associations across New Zealand.
1 Wā Cup - medical grade silicone menstrual cup to take care of your monthly flow for up to ten years.
Sustainable, eco-friendly solution to tackling period poverty sold to students through University
Students Association in NZ . Olie Body and Marie Larking co-founders of Wā Collective are gearing up for a ‘Bought to Support’ programme, so more people have access to this practical, affordable solution which eliminates the waste of menstrual products.
1 pair of Nisa 100% organic cotton undies, trimmed with lurex elastic, made by Elisha Watson’s new start-up. Nisa employs former refugee women living in NZ, sewing a beautiful range of organic cotton underwear using fabric supplied by Little Yellow Bird.
1 packet of Dignity 100% organic cotton menstrual pads from Oi – Miranda Hitchings and Jacinta Gulasekharam provide employees with pads and tampons to deliver a matching pack to a local high school. Dignity's ‘buy one give one’ model provides corporate clients with organic pads and tampons for their staff, with free equivalent products given to high schools enabling students in need to have access to free menstrual products.
1 hand crafted ROSE soap (SLS free) created by the women of CanSurvive – a breast cancer survivor dragon boat team who are the benefactors of NopeSisters first Mastectotee design. After treatment, they improve strength and well-being through paddling as part of the worldwide movement of breast cancer survivors gaining benefits from the sport.