Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Millennials All Over The Shop During Level 4 Lockdown

29 May 2020: Life under lockdown looked similar for most Kiwis, but the way we shopped at the supermarket divided the nation amongst old and young.

Countdown’s Onecard data shows that younger customers boldly swapped their usual takeaways and dinners out for home-cooked meals. But while it would be easy to imagine customers under 35 switching to pre-prepared or convenience foods, younger shoppers’ Level 4 habits marked a return to days of old, with pantry staples and plenty of fresh produce making their way into younger customers’ shopping trolleys, while pre-made meals and snacks stayed put on the shelves.

This back to basics approach saw the average younger Countdown customer spend 51 per cent more on cooking and baking needs than in the same 2019 time period, contributing to the most overall growth in this category.

“Millennials and Gen Zs have found their untapped potential in the kitchen, and in the era of Instagram foodie fan pages and recipe inspiration at the click of a finger, our younger customers have celebrated cooking over lockdown using mostly staples and some elbow grease,” says Steve Mills, Countdown’s Head of Merchandise.

“It was also interesting to see the health category make a real comeback with customers under 35 too, favourites like avocados and smoothie-friendly soy milk being really popular with this age-group,” adds Steve.

Older New Zealanders took government advice, with more staying home and choosing to instead shop online. Countdown saw a significant 30 per cent drop in the number of older customers entering its stores compared to the same time last year, with online shopping by those over 60 skyrocketing from just nine per cent before lockdown to 25 per cent in Level 4.

Countdown’s Onecard data also reveals the detail on the massive demand seen for flour right across the country, with a 93 per cent increase in demand over the same 2019 time period.

“Kiwis have baked up a storm,” says Steve Mills. “In our 1.5kg Countdown branded flour alone, we’ve provided more than 470 tonnes to households, which is enough flour to make almost 2 million cakes.”

With home baking on the rise, it’s no wonder off the shelf cakes, confectioneries and bars saw the biggest decline in sales. Health conscious millennials spent more time in the produce aisles, and older shoppers enjoyed the convenience of frozen fruit and veg.

Countdown’s Covid-19 lockdown facts:

  • Popular products over lockdown included: flour, baking powder, yeast, avocados, canned vegetables, sharable chips, long-life milk and fresh poultry.
  • Soy milk sales increased by 40 per cent, and could have filled up more than 11,000 car tanks
  • Tuna sales increased by 30 per cent - equivalent to 200,000 tuna fish
  • Countdown has sold more than 21,000,000 toilet rolls since the end of February. If these were unrolled and connected together the distance is almost equivalent to travelling to the moon and back.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>


XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>


Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>


Economy: COVID-19 Contributes To 1.6 Percent Fall In March Quarter GDP

Gross domestic product (GDP) fell 1.6 percent in the March 2020 quarter, the largest drop in 29 years, as the initial effects of COVID-19 restrictions impacted on economic activity, Stats NZ said today. This quarter’s GDP results showed a widespread drop ... More>>


Electricity: Transmission Pricing For A Low Carbon Future

The Electricity Authority has decided on new guidelines for transmission pricing. James Stevenson-Wallace, Chief Executive of the Electricity Authority says the new guidelines will deliver significant benefits to consumers, through lower electricity ... More>>


ASB: Investor Confidence Falls To Four-Year Low

As the world grapples with the fallout from the most significant pandemic the world has seen in a century, economic concerns are weighing on investors, dragging investor confidence down to a four-year low in the first quarter of the year. For the three ... More>>


Science Media Centre: Funding For R&D In New Zealand – Expert Reaction

Research, Science and Innovation Minister Dr Megan Woods has today announced $401.3 million funding for research and development through Budget 2020 and the COVID Response and Recovery Fund. The fund includes $150 million for an R&D loan scheme, ... More>>


Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>


RNZ: Fuel, Alcohol Costs To Go Up From Today

The increase today in the taxes on fuel, road user charges and alcohol is being called a tone-deaf move. More>>


Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>

DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>


Potatoes New Zealand: Protecting NZ Fries As Part Of PNZ Pandemic Recovery & Transformation Plan

Potatoes New Zealand has met with Minister Faafoi this week to discuss investigating the potential importation of heavily discounted frozen potato chips into New Zealand. With MBIE’s support we are undertaking an investigation to gather evidence of the ... More>>


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>


Science Media Centre: Understanding 5G Concerns – Expert Q&A

Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>