Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Shoppers Not Convinced Supermarket “specials” Are Genuine, Consumer NZ Survey Finds

Seven out of 10 Kiwis think supermarket “specials” have become so common that they’re questioning whether the savings are genuine, Consumer NZ’s latest survey has found.

Consumer NZ chief executive Jon Duffy said signs promising discount deals are a regular feature in supermarket aisles.

“Retailers know shoppers are more likely to buy a product that’s marked at a ‘special’ price. But with discounts so pervasive in supermarkets, many consumers are asking whether they’re getting a real deal,” Duffy said.

Consumer NZ’s survey found:

  • 81 percent of Kiwis agreed supermarket prices in New Zealand were too high
  • 74 percent agreed specials had become so common they weren’t sure the savings were genuine
  • 63 percent agreed “special” price labels could be confusing, making it difficult to work out the actual savings.

Duffy said the survey also found consumers were experiencing other problems with the stores’ price promotions. In the past two years:

  • 66 percent had found an advertised special was out of stock
  • 46 percent had been charged more at the checkout than the price shown on the shelf label
  • 45 percent had noticed an error on their receipt that meant they’d been overcharged.

A significant proportion of shoppers were also charged higher prices because they didn’t belong to the stores’ loyalty programmes.

Thirty-one percent said they’d missed out on getting an advertised special price because they didn't have the supermarket’s loyalty card.

Loyalty programmes were heavily promoted but there were good reasons why consumers chose not to sign up, not least because they didn’t want to share their personal data with the supermarkets.

At Countdown, you need to be a “Onecard” member to get selected specials. At New World, you need a “Clubcard”. If you opt not to sign up, you’ll be charged a higher price.

Terms and conditions of loyalty programmes allowed supermarkets to collect a range of information about shoppers and their purchasing preferences. While this information was gold for the stores, the benefits for consumers were questionable.

Consumer NZ will be providing the results of its survey to the Commerce Commission, which began an investigation into the grocery sector in November.

Consumer NZ’s survey report is available at consumer.org.nz and in the April/May issue of Consumer magazine.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>