Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Workers’ Rights Key Consideration For Consumers

Knowing a business treats its workers fairly, “always or most of the time” is a key factor for consumers when deciding where to shop, with 50 per cent of consumers reporting it informs their decision.

This figure, from the 2020 New Zealand Consumer Survey (NZCS), released in May, has been trending upwards since 2016 (43 per cent), and 2018 (48 per cent).

Tania Donaldson, Manager Employer Systems and Assurance at the Ministry of Business, Innovation and Employment, says the finding shows it is becoming increasingly important for businesses to ensure they are meeting the legal employment standards, and have the appropriate systems in place to ensure worker wellbeing.

“A growing number of New Zealanders report they factor worker wellbeing into their decisions about where they buy and who they buy from, and it’s important for businesses to meet these expectations,” Ms Donaldson says.

“Treating your workers well ultimately helps your brand, your business’s reputation, and your bottom line.”

The survey also found that the following groups are more likely than average (50 per cent) to report that knowing a business treats its workers fairly (always/most of the time) affects their decision on where to purchase:

· Those looking after family (68 per cent)

· Those living in Wellington (58 per cent)

· Those with household incomes above $150,000 (58 per cent)

· Those with a degree or higher qualification (55 per cent).

Ms Donaldson says businesses should also be identifying and taking steps to mitigate labour rights issues not only in their own businesses, but also throughout their supply chains and wider commercial networks.

“These considerations are important for everyone who employs or contracts people in their businesses, including employers, franchisors, investors and procurers, businesses providing labour on hire, directors, recruiters and work brokers.”

“These steps should be taken for reasons including brand protection, meeting customer expectations, and managing trade and investment risk, as well as for legal compliance.”

These steps can include creating a policy or code of conduct for your business, mapping your supply chain, seeking commitment to a supplier code of conduct/ethical sourcing policy, conducting a risk assessment across your own organisation and the organisations you engage with, and identifying actions you can take to reduce any risks identified.

Employment New Zealand has developed free resources on ethical and sustainable work practices, available on the Employment New Zealand website.

The findings mentioned above, and other insights can be accessed in the 2020 NZCS, available on the Consumer Protection website.



  • The New Zealand Consumer Survey is conducted every two years to understand consumers’ knowledge of their rights, and experiences in the market. The 2020 survey is the third biennial survey, which will enable analysis of trends over time.
  • Examples of “treating workers fairly” provided to respondents in the survey include paying at least the minimum wage, and providing a safe workplace.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Civil Contractors: Massive Rebound In Civil Construction Business Confidence

New Zealand’s civil construction industry is riding a massive rebound in post-pandemic business confidence – but this may be undermined by skills shortages, which continue to be the industry’s number one challenge... More>>

Energy: Feeling Our Way Towards Hydrogen - Tina Schirr

Right now hydrogen is getting a lot of attention. Many countries are focusing on producing hydrogen for fuel, or procuring it, or planning for its future use... More>>

Maritime Union: Calls For New Zealand Shipping To Resolve Supply Chain Crisis

The Maritime Union says there needs to be innovative responses to ongoing shipping congestion. Maritime Union of New Zealand National Secretary Craig Harrison says it is essential that New Zealand develops its own shipping capacity... More>>

Housing: New Home Consents Continue To Break Records

A record 44,299 new homes were consented in the year ended June 2021, Stats NZ said today. “The annual number of new homes consented rose again in the June 2021 year, the fourth consecutive month of rises,” construction statistics manager Michael Heslop said... More>>

Real Estate: June Home Transfers Remain High
There were 44,517 home transfers in the June 2021 quarter, the highest June quarter figure since 2016, Stats NZ said today. The number of home transfers was very similar to the March 2021 quarter and was up 18,252 from the June 2020 quarter... More>>

Statistics: Household Saving Falls In The March 2021 Quarter

Saving by New Zealanders in the March 2021 quarter fell to its lowest level in two years after rising sharply in 2020, Stats NZ said today. Increases in household spending outpaced income growth, leading to a decline in household saving from the elevated levels that prevailed throughout 2020... More>>