Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


‘Plant Babies’ Boom In Popularity As Millenials Lose Interest In Having Kids

Move over fur babies – indoor plants are rapidly becoming the new baby of choice for maturing millennials with disposable incomes to spend and a diminishing desire to have kids.

A cocktail of influencing factors – sky-high house prices, looming climate change, and disillusionment with the traditional nuclear family unit, to name a handful – are driving more people in their 20s and early 30s to delay having kids, or abandon the idea altogether.

But the nurturing instinct remains strong, and where pets are not practical – often the case in apartment-dense cities like Melbourne and Auckland – plants are stepping in to fill the void.

New businesses are popping up to capitalize on the trend – one shop, Stem and Soul, even offers an in-home plant care service, offering to feed customers’ plants while they’re away on holiday.

While large operators such as Bunnings are aiming to cash in on the trend, the market is open for rising online retailers. Plant delivery services are becoming popular – in the age of online grocery shopping, Uber Eats and even alcohol delivery, ordering plants online is likely to become to preferred shopping option.

The shift towards indoor plants as ‘plant babies’ – and the ways in which millennials are shopping for these products – is typical of a wider transition occurring as the buying power of millennials grows over the next decade. Large retailers who fail to take note may struggle to hold on – the recent closure of 119 retail stores around the world by audio tech giant Bose should be the writing on the wall for companies who are not embracing the online shopping and delivery trend.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: And The Oscar Goes To … Parasite
For its deliciously dark wit and genre-bending ingenuity, Bong Joon-ho's latest movie has just won four out of a potential six Academy Awards, including Best Screenplay and Director. Only ten foreign-language films have previously been nominated for Best Picture and none have won before. More>>

Howard Davis: 1917's 1,000 Yard Stare

Sam Mendes has created a terrible and barbarous trek, one that we appreciate all the more for being catapulted right into the midst of this ear-splitting melee from the film's opening sequence. More>>

Floorball: NZ To Host World Cup Of Floorball In 2022

In a major coup for a minnow nation in the European-dominated sport of floorball, New Zealand has won the rights to host one of the sport’s marque international events. More>>

National Voyage Continues: Tuia 250 Ends

Tuia 250 has unleashed an unstoppable desire to keep moving forward and continue the kōrero about who we are, say the co-chairs of the Tuia 250 National Coordinating Committee, Dame Jenny Shipley and Hoturoa Barclay-Kerr. More>>


Over 150 Productions: NZ Fringe 2020 Has Launched

The upcoming festival will be held at 40 venues all over Wellington Region from 28 February to 21 March, and includes every genre possible—theatre, comedy, dance, music, clowning, cabaret, visual art, children’s shows and more! More>>





  • Wellington
  • Christchurch
  • Auckland