Scoop has an Ethical Paywall
Licence needed for work use Learn More

Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Taxpayers’ Union Offers To Design Government Department Logos For Free

The New Zealand Taxpayers’ Union is offering to redesign logos for any renamed government departments for free in an effort to save taxpayers money following concerns that requiring a name change of government departments will give them an excuse to undergo an expensive rebrand.

Taxpayers’ Union Campaigns Manager, Connor Molloy, said:

“Taxpayer-funded organisations will take any opportunity to undergo an expensive rebrand which involves spending tens, if not hundreds, of thousands of dollars on design and consultation fees – we will do this for free.

“Government branding guidelines say all departments should begin transitioning towards the NZ Govt logo mark, which incorporates the Coat of Arms next to the name of the department. But this is being ignored with many departments continuing to have free rein over their branding – racking up costs with every brand change and creating confusion among the public as to which departments are affiliated with the Government.

“We recently revealed that the Human Rights Commission spent $418,000 on a new brand and website while the Electricity Authority spent almost $100,000 on a logo that was was near identical to the old one. Standardising government branding, as is done in the UK and Australia, will increase accessibility and save taxpayers millions.”

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On National Spreading Panic About The Economy

The lure for New Zealand to join the AUKUS military alliance is that membership of only its “second pillar” will still (supposedly) give us access to state of the art military technologies. As top US official Kurt Campbell said during his visit to Wellington a year ago:
...We've been gratified by how many countries want to join with us to work with cutting-edge technologies like in the cyber arena, hypersonics, you can go down a long list and it's great to hear that New Zealand is interested...


Government: Retiring Chief Of Navy Thanked For His Service

Defence Minister Judith Collins has thanked the Chief of Navy, Rear Admiral David Proctor, for his service as he retires from the Royal New Zealand Navy after 37 years. Rear Admiral Proctor will retire on 16 May to take up an employment opportunity in Australia... More

Labour: Grant Robertson To Retire From Parliament
Labour List MP and former Deputy Prime Minister and Minister of Finance Grant Robertson will retire from Parliament next month, and later in the year take up the position of Vice Chancellor of the University of Otago... More

Government: Humanitarian Support For Gaza & West Bank

Winston Peters has announced NZ is providing a further $5M to respond to the extreme humanitarian need in Gaza and the West Bank. “The impact of the Israel-Hamas conflict on civilians is absolutely appalling," he said... More

Government: New High Court Judge Appointed

Judith Collins has announced the appointment of Wellington Barrister Jason Scott McHerron as a High Court Judge. Justice McHerron graduated from the University of Otago with a BA in English Literature in 1994 and an LLB in 1996... More




InfoPages News Channels


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.