Twitter adds to BOP Police communications toolbox

The Bay of Plenty Police District has joined the social online media revolution, setting up a Twitter account to help distribute information and to engage in different ways with its communities.

Bay of Plenty Police is the first Police District in New Zealand to use Twitter.

Inspector Scott Fraser, the Bay of Plenty District Operations Manager, says Bay of Plenty Police are constantly looking for new ways to communicate with its communities and members of the public, and using Twitter is one way to achieve that.

"With the changes in technology we have seen in recent years, large numbers of people are increasingly getting their news and updates online, and more people are engaging with others in a social and business-related context through online media."

Inspector Fraser says Police have a wide range of information to get out to the public. This could be anything from alerting people about a road closure, seeking information from the public to help with a major inquiry or incident, recruitment drives or material for schools.

"In addition, the Bay of Plenty is a major visitor destination, attracting large numbers of visitors from around New Zealand, and the world, every year. These people don't have access to local newspapers or radio before they get here, so Twitter offers us another way to distribute information about liquors bans, key events or road policing.

"We also have three Rugby World Cup games in the Bay of Plenty next year, and we are expecting large visitor numbers during that time. Again, Twitter will help us reach that wider audience to provide information and set expectations about behaviour during that time.

"This all helps Police contribute to safer communities, so that our residents and visitors feel safe and reassured in their homes, in the street and on the roads."

Inspector Fraser says the Bay of Plenty's Twitter account does not replace 111 for reporting crime, and members of the public should still dial 111 in an emergency or to report crime.

District Communications Manager, Jacky James, says media releases and alerts will be distributed through Twitter, as well as through the usual channels.

She says Twitter also provides a forum for two-way communication, allowing people to engage with Police in a new way.

"Twitter has already helped clear up some confusion about a temporary liquor ban outside the venue for the recent Raggamuffin concert.

"A large number of people were sharing details about the liquor ban online, which was fantastic because it raised the awareness of where people could and couldn't take alcohol.

"However, one fan clearly thought the ban applied inside the stadium, so we sent him a quick message to clarify. I think he got a surprise to hear from Police, but he was pleased to clear up the confusion.

"If using something like Twitter helps us engage with just 10 people who we didn't reach before, then it's a success."

People can follow Bay of Plenty Police on Twitter through its username, BOPPolice.

ENDS

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