Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


A wee reminder to Drive Safe, Drive Sober

Monday 16 December

Wellington City Council has teamed up with the Police to remind people to Drive Safe, Drive Sober this festive time by using a creative campaign which includes branded sweets, air freshners, and urinal stickers!

The campaign, which coincides with a busy social time in the capital, is promoting a positive message about being safe behind the wheel through branded sweets at checkpoints, coasters and mirror decals at bars and clubs, air freshners in taxis and ride share companies, and P&C heat sensitive stickers in urinals – which reveal the drive safe message when in use.

Each year, more than 400 people continue to be seriously injured or killed on New Zealand roads because of drink-driving. There were 28 serious/fatal crashes and 136 non-injury/minor crashes in Wellington City in the past year, with alcohol being the mitigating factor in all incidents.

Wellington Road Policing Manager Inspector Derek Orchard says of the 377 people who died on our roads last year, approximately 20% were impaired by alcohol. “If you are going to drive, avoid alcohol. It’s not worth your life, or someone else’s.”

Sustainable Transport Coordinator for Wellington City Council, George Booty, says the campaign is the result of collaboration between NZ Police and Wellington City Council.

“The campaign brings a positive message to drive safe and drive sober, indicating the importance of being sober behind the wheel. We are reminding people in all sorts of creative ways to be safe when on the roads, either by being the sober driver themselves or nominating a sober drive in the group.

“Getting creative is always an effective way of getting attention – and we’ve been working closely with the Council’s design team to come up with something that will get the message through to everybody.”

The campaign features a bold graphic message on billboards, online advertisements, social media, at checkpoints, and in bars and clubs around the Wellington City region.

Safety portfolio lead Councillor Jenny Condie has been handing out sweets to drivers who passed breath screening tests at checkpoints – and says while they handed out a lot of sweets, there were too many who still haven’t got the message.

“Out of 1600 drivers tested in one night, there were 58 with alcohol in their system and 15 of them were over the limit – which is far too high a number, especially when we think one is too many.

“There are so many alternatives to driving these days, whether it be public transport, ride share, dial-a-driver, taxis – and there are also a huge range of good choices when it comes to alcohol-free drinks too.”

Wellington District Impairment Prevention Sergeant Laurence Vautier says Police are supporting the campaign by targeting driver behaviour at checkpoints. “This is a fantastic opportunity for Wellington Police and Wellington City Council to work together and prevent harm on our roads and prevent intoxicated drivers choosing to get behind the wheel and drive drunk.”

The campaign resources have been delivered to over 20 licensed premises, there will be more police checkpoints over the weekend and into the New Year, and a 50% discount with a ride share provider is on offer too.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Scoop Covid-19 Coverage: Auckland To Remain At Level 3 Restrictions, Rest Of NZ At 2 For 12 More Days

Auckland will remain at level three restrictions and the rest of the country at level two for 12 more days Prime Minister Jacinda Ardern announced.
She said this would be reviewed on August 21, but there was no indication yet anywhere was required to go to level four restrictions.
Ardern said a good start had been made in stamping out the infections associated with the Auckland family cluster and it appeared it had been picked up early. There was still no certainty about where the virus had come from, but it appeared to be new to New Zealand and not a sign the virus was dormant.... More>>


Government: Plan To Tackle Problem Plastics

Following the success of the phase out of single-use plastic shopping bags, the Government now has plans to phase out more single-use and problem plastics to reduce waste and protect the environment announced Associate Minister for the Environment ... More>>


Gordon Campbell: On The New Lockdowns, Leadership And Lebanon

As Melbourne has shown, the webs of urban life overlap so extensively that community transmission can be very hard to trace, let alone control. Each of the family members in the South Auckland family at the centre of the current outbreak will have had ... More>>


National: Emma Mellow As Auckland Central Candidate

Tonight the National Party has selected Emma Mellow to stand in the Auckland Central electorate for the 2020 General Election. Emma Mellow replaces retiring MP Nikki Kaye who first won the seat from Labour in 2008. Emma leads a team of communications ... More>>


Travel: Update On New Zealand And The Cook Islands Bubble

The Prime Minister of New Zealand Jacinda Ardern and the Prime Minister of the Cook Islands Henry Puna have welcomed the completion of phase one in the establishment of a travel bubble between New Zealand and the Cook Island. More>>

Election 2020: Labour Launch

E ngā mana e ngā reo Ngāti whātua ngā mana whenua o Tāmaki Makaurau, e tika te kōrero Ehara taku toa he toa (taki tahi) he toa (taki tini) No rēira tātou e huihui mai nei, ka ‘Hoake tonu tātou’ Thank you for that welcome. And thank ... More>>

Gordon Campbell: On Political Twins, And On Labour Extending Its Wage Subsidy Scheme

A quick quiz for the weekend. Which political party currently represented in Parliament issued a press release yesterday that contained these stirring passages: “[We have] long supported a free trade and free movement area between Canada, Australia, New ... More>>


Democracy 2.0: NextElection Partners With Scoop For Exciting Democracy Tech

Joint Press Release: NextElection, Scoop.co.nz, ScoopCitizen NextElection , a technology platform empowering democracy and Government accountability, and Scoop Independent News have partnered to strengthen citizen participation in the 2020 New Zealand General ... More>>


Covid-19: Poll On Management Approval

New Zealanders’ overall trust in the Ministry of Health and Government to manage the COVID-19 pandemic is at 82%, down from 91% during April. Overall distrust that the Ministry and Government will manage it in ways which best protect themselves More>>

Election 2020: National Releases 2020 Party List

National’s 2020 Party List is a strong mix of experience coming up through our Caucus, and new and exciting talent joining our team from communities across New Zealand, Party President Peter Goodfellow says. “The National Party is incredibly ... More>>

Horizon Research Limited: How Judith Collins Stopped The Bleeding

Horizon Research includes questions on voting from time to time in its surveys – for both forthcoming referenda and general elections. More>>

Your Vote 2020: Bringing Election Coverage To Viewers Across TVNZ Channels And Platforms

As New Zealand gets ready to head to the ballot box this September, 1 NEWS is bringing voters comprehensive coverage and analysis of this year’s General Election. TVNZ’s coverage will draw on the depth of experience held across the 1 NEWS team, says Graeme ... More>>

Economy: 30% Believe Households Worse Off, 298,000 Expect To Lose Jobs

64% of New Zealanders feel the economic position of their households is the same or better than a year ago – and 30% think it is worse or much worse, while 298,000 think they will lose their jobs in the next 12 months. Households’ perceptions ... More>>

State Services Commission: Findings Of Investigation Into COVID-19 Active Cases Privacy Breach

Deputy State Services Commissioner Helene Quilter has today announced the findings of an investigation into a breach of privacy regarding sensitive personal information. The investigation looked into who or what caused the disclosure of the information, ... More>>

International Security: New Zealand Suspends Extradition Treaty With Hong Kong

The New Zealand Government has suspended its extradition treaty with Hong Kong and made a number of other changes in light of China’s decision to pass a national security law for Hong Kong, Foreign Affairs Minister Winston Peters says. More>>






InfoPages News Channels