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The Global Indian magazine turns one

Media Release
17 October 2005
For immediate release

The Global Indian magazine turns one

Kiwi ingenuity finds yet another expression. An Auckland-based ethnic publication, The Global Indian magazine, completes one year of publication this month, taking a different path for reaching its readers. The electronic monthly, published in interactive PDF form and emailed to its subscribers, has become very popular in New Zealand’s Indian community.

For a year, the e-zine has been informing Indian readers in New Zealand and overseas on politics, entertainment, sport and culture. The flagship feature of the magazine, the global Indian of the month, profiles Indians who have been successful in New Zealand.

The e-zine has become very popular not only in Auckland but also in other parts of New Zealand, where the community does not have easy access to Indian print publications, says the publisher of The Global Indian, Sangeeta Anand. TGI's subscriber base of about 20,000 also includes about 10% overseas readers. "Kiwi Indians living overseas on their big OE, or parents overseas read our publication to stay connected to what's happening in New Zealand," she said. 'Within New Zealand, we have a lot of non-Indian readers who are interested in a peek into Indian community."

Its co-founder and editor, Vaibhav Gangan, informs that the readership is predominantly in New Zealand. “However we have curious readers from all continents who have their reasons to stay connected to New Zealand.”

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So, what's innovative about TGI? "As the first Indian email publication here, TGI takes away all the physical barriers. You don't even have to step out of your house to get a copy. It arrives in your inbox via email. Once you download it and save it on your computer, you can read it at your leisure, without being connected to the Internet. Sharing it with your friends overseas is just a click away," adds Vaibhav.

TGI’s readers are not limited to the Indian community alone. “After butter chicken and Bollywood, the Kiwi interest is growing in overall Indian culture, and this is reflected in our readership, as many of our readers non-Indians,” Vaibhav confirms.

The magazine can be accessed at: www.theglobalindian.co.nz.

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