Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Dirty Dog Eyewear Now a Surf Lifeguard’s Best Friend

Image credit: Surf Life Saving New Zealand

Surf Life Saving New Zealand (SLSNZ) is excited to announce a new partnership with Dirty Dog Eyewear as their official sunglass provider.

The charity says full sun protection is vital for surf lifeguards, who spend thousands of hours every year patrolling beaches across Aotearoa New Zealand.

According to the Skin Cancer Foundation, 80% or more of the sun’s rays reflect off of water, meaning the impact of sun exposure is heightened in a beach environment. Most Kiwis will be aware of the fact that UV rays are damaging to the skin, and the eyes are no exception.

With this in mind, SLSNZ Chief Executive, Paul Dalton, says the organisation takes sun protection – including eyewear – very seriously.

“We need to ensure that our Surf Lifeguards are protected from the sun when they are on patrol, which is why we are excited about this new relationship with Dirty Dog Eyewear,” he says.

This is sentiment is echoed by VMD Eyewear Chief Executive, Nigel Butler, who says Dirty Dog Eyewear has a strong association with New Zealand’s coastline.

“Our sunglasses are used on a daily basis out on the water and along the shoreline. We felt an association between Dirty Dog Eyewear and SLSNZ was a natural fit and we are proud to be able to provide high performance polarised sunglasses to the Surf Lifeguards who patrol our beaches,” says Butler.

“The work that SLSNZ does is a vital component in keeping our beaches safe and we are pleased to play our part and contribute to this.’’

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>

Howard Davis: Anna Coddington Beams

Anna Coddington's thin, wispy vocals fit her songs beautifully, providing a wonderful lilting quality that pervades her latest album, producing instant ear worms. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>

Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>



  • Wellington
  • Christchurch
  • Auckland