Celebrating 25 Years of Scoop
Special: Up To 25% Off Scoop Pro Learn More

Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Paying ‘cool’ People To Talk About Your Policy Is Lame

The Taxpayers’ Union is questioning why the Government is spending $30,000 of taxpayer money contracting five social media influencers to post about the Government’s so called ‘free’ vocational training.

“Subsidising social media performers, rather than journalism outlets is a real shame,” says Jordan Williams of the Taxpayers’ Union. “That money should be going to traditional or even social media whose results are measurable, and ethical standards apply.”

“Based on the choice of influencers, and their regular postings about the Prime Minister, there is a real stench that this decision wasn’t about value for money, but rather rewarding, or courting, ‘cool’ mates.”

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 
 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels


 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.